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Tequila Patrón Introduces 'The Perfect Pour'

Tequila Patrón, recognized globally as the leading super-premium tequila, has launched an exciting new campaign titled "The Perfect Pour." Directed by the renowned filmmaker Guillermo del Toro, this campaign is a celebration of the intricate craftsmanship and dedication involved in creating each bottle of Patrón tequila.

In "The Perfect Pour," a short film, Patrón transforms the seemingly simple act of pouring a drink into a captivating cinematic experience. What starts as a quiet, straightforward scene escalates into an elaborate representation of the meticulous production process behind tequila. As del Toro's direction unfolds, viewers witness the remarkable teamwork, synchronization, and precision required to capture every detail in this visually stunning portrayal.

Guillermo del Toro, whose artistic vision and storytelling prowess shine throughout the film, stated, “Perfection isn't rush-made; it's constructed frame by frame, drop by drop. I believe in art over industry, soul over procedure, and in doing things to the highest level. This conviction drew me to collaborate with Patrón. The film honors the craftsmanship, intention, and beauty that stem from doing things right.”

This concept of meticulous attention resonates deeply with Patrón’s brand philosophy. Each bottle of Patrón tequila is handcrafted in Jalisco, Mexico, using only three ingredients: 100% Weber Blue Agave, water, and yeast. The distillation process draws on generations of expertise, resulting in a spirit crafted by over 60 skilled hands, dedicated to the meticulous and careful production of every drop. Roberto Ramírez-Laverde, Senior Vice President of Patrón Tequila, emphasized, “At Patrón, we’ve always believed that the way we do things matters. From day one, we have never compromised on how we craft our tequila—utilizing only three natural ingredients and traditional methods to ensure our spirit receives the patience and care it deserves.”

Filmed at the Patrón Hacienda in Jalisco, the film showcases del Toro's commitment to artistic excellence. His creative lens captures colorful visuals and distinctly Mexican elements, particularly stylized skeletons that symbolize the artistry behind both the film and each Patrón bottle. This collaborative spirit extends behind the camera as well, featuring an award-winning team led by Mexican professionals, including Guillermo Navarro, Karla Castañeda, and others, all passionately committed to creating something extraordinary.

Laila Mignoni, Vice President of Global Communications for Patrón Tequila, noted, “From the outset, our creative vision was to narrate the story of Patrón in a way that felt cinematic and intentional, paralleling the unwavering spirit and greatness embodied by Guillermo del Toro.” The result merges rich visual storytelling with the feel of handcrafted artistry, bringing to life a narrative where serving a simple drink transcends into a world brimming with detail and precision, akin to the Patrón production process itself.

The U.S. audience can catch the television premiere of "The Perfect Pour" on March 18 during an NBA regular-season game between the Golden State Warriors and the Boston Celtics. Following this launch, the campaign will expand across television channels, online videos, and social media platforms, including behind-the-scenes content that provides an intimate look at del Toro’s creative process and the intricate attention to detail that defines "the perfection in every drop."

Additionally, the campaign is set to roll out in various global markets later this year. With "The Perfect Pour," Patrón reaffirms its leadership in the super-premium tequila category, celebrating the craftsmanship and teamwork that goes into each bottle while reminding audiences that when every step is painstakingly crafted, the results are nothing short of perfection.

About Tequila Patrón

From the hand-harvesting of the highest quality Weber Blue Agave to traditional distillation processes, labeling, numbering, and individual inspections of each bottle, Tequila Patrón is meticulously crafted with care. Even as Patrón has grown into one of the most recognized and respected luxury spirit brands worldwide, the tequila is still produced exclusively in the highlands of Jalisco, Mexico, within the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrón tequilas and liquors, visit www.patrontequila.com. The perfect way to enjoy Patrón is responsibly. Patrón is part of Bacardi Limited’s portfolio, based in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

*Source: IWSR Global Database 2024