Joint Live Commerce Event by ABITOKYO and Ito En to Launch on TikTok

Exciting Collaboration of ABITOKYO and Ito En on TikTok

On October 31, 2025, S Holdings, a leading company specializing in live commerce, brand development, and AI services, will present its inaugural collaboration with Ito En, a prominent beverage manufacturer in Japan. This event is part of the monthly ABI Fest, which occurs on the last Friday of every month, promising an innovative shopping experience for viewers.

ABI Fest: A Unique Experience Every Month

The ABI Fest aims to provide a special experience each month, featuring unique product offerings and special pricing to enhance viewer engagement. Unlike standard live broadcasts, this initiative will welcome special guests and collaboration partners to deliver an extraordinary live commerce experience.

Ito En, recognized for its commitment to health, safety, and delicious beverages, is the ideal partner for this collaboration. The upcoming event will spotlight exclusive products available at limited prices, inviting viewers to partake in a Friday like no other.

Comments from Ito En

"Hello! This is Ito En’s official online store, ‘Kenko-tai’. We are excited to collaborate in order to introduce our typically online-only products to a wider audience. We look forward to meeting everyone online!"

What to Expect on the Day of the Event

The live commerce event will be streamed through the Yanyan Channel on TikTok, where viewers can easily join in.

Date and Time

- Date: October 31, 2025 (Friday)
- Streaming Channel: Yanyan Channel on TikTok

In addition to Ito En, this edition of ABI Fest will feature numerous other companies including ALEN, which promotes overall beauty and health, as well as Korean cosmetics and Genmai Koso, a firm focused on wellness through food. This diverse lineup promises a rich array of offerings tailored for viewers interested in health and beauty.

Get Ready for Special Offers

The theme of the ABI Fest’s special lineup is designed to surprise and engage the audience, allowing for unique purchasing experiences. This event is not only about shopping but also about discovering new and exciting products across various categories.

About S Holdings

Company Name: S Holdings Inc.
Address: 3-5-11, Kamiohsaki, Shinagawa-ku, Tokyo, Japan
CEO: Eiyo Tsubaki
Established: May 14, 2012
Capital: 500 million yen
Business Areas: Live commerce operations, brand management, apparel, and AI systems.
Website: S Holdings Inc.

Journalists interested in interviews or covering the live commerce scene are invited to contact the PR team for inquiries.