First to the Finish: A Groundbreaking Docuseries Celebrating the MX-5 Cup Championship

Introduction

On March 25, 2025, Prime Video will unveil First to the Finish, an electrifying docuseries that brings the adrenaline-fueled world of the Mazda MX-5 Cup Championship to life. This innovative series, created in collaboration with Boardwalk Pictures and GroupM Motion Entertainment, invites viewers on a journey through the heart-pounding pursuit of racing excellence. The spotlight is on two remarkable female drivers and a female team owner, showcasing their dedication, struggles, and triumphs in the competitive arena of motorsports.

A Unique Perspective

First to the Finish stands out not only for its captivating race footage but also for its intimate portrayal of the female protagonists within a traditionally male-dominated sport. Viewers will become acquainted with three inspiring figures: Shea Holbrook, the team owner who defies the odds; Heather Hadley, an ambitious racer balancing her career with academic responsibilities; and Sally Mott, a rookie with fierce determination and a clear vision of her future in racing.

Shea Holbrook

Shea Holbrook, the owner of BSI Racing, represents the spirit of resilience and ambition. Hailing from Daytona, Florida, Shea has transitioned from a successful racing career to becoming a team owner. Driven by her passion for motorsports and her family, Shea has built BSI into a formidable team, overcoming numerous challenges along the way. The docuseries captures her journey as she re-enters the racing world as a team principal, balancing motherhood and her responsibilities on and off the track.

Heather Hadley

Heather Hadley is a rising star in the MX-5 Cup. After a remarkable rookie year in 2023, she finds herself in the spotlight as expectations soar. Balancing a demanding racing schedule with her studies as a senior at UNC-Charlotte, Heather's story resonates with many who juggle multiple passions. The docuseries provides a glimpse into her daily life, highlighting her commitment and determination to succeed while navigating the rigors of competitive racing.

Sally Mott

Sally Mott, a fresh face in the racing world, embodies the essence of youthful aspirations. Having earned a scholarship at the 2023 MX-5 Cup Shootout, Sally is determined to make a name for herself in the sport. With no backup plan except for her ambition, Sally's tenacity pushes her to strive for greatness in her rookie season. First to the Finish captures her essence, showcasing the heart of a young driver ready to take on the world.

Racing Realities

The series goes beyond the adrenaline of the races. It delves into the preparation that goes into each event, the meticulous training, the emotional and physical toll on the racers, and the intricate teamwork among drivers, pit crews, and family members. Audiences will witness the investment of skill, time, and sacrifices made for the love of racing and the pursuit of victory.

First to the Finish is set to change perceptions in the world of motorsports. The docuseries showcases the MX-5 Cup Championship, renowned for its high-octane excitement and the emergence of young talent. As Mazda’s Chief Marketing Officer Brad Audet aptly put it, this series highlights “the power of human potential” and the true commitment it takes to achieve greatness.

Conclusion

With its relatable characters and engaging storytelling, First to the Finish promises to not only entertain but also inspire viewers of all ages. It exemplifies what it means to chase dreams relentlessly and showcases the spirited community within motorsport. As the premiere date draws near, enthusiasts and new fans alike will undoubtedly be eager to tune in and witness the untold stories behind the wind-swept tracks of the Mazda MX-5 Cup Championship.