Merit Financial Advisors Expands into the Pacific Northwest with Roth Asset Management Acquisition

Expansion in the Pacific Northwest: Merit Financial Partners with Roth Asset Management

In a strategic move to enhance its presence in the Pacific Northwest, Merit Financial Advisors has announced the acquisition of Roth Asset Management, based in Lake Oswego, Oregon. This significant acquisition marks a new chapter for Merit, allowing the firm to bolster its operations and expand its offerings.

Merit Financial Advisors, known for its comprehensive financial planning and wealth management services, focuses on serving high-net-worth individuals and families. The acquisition of Roth Asset Management, specializing in corporate 401(k) plans and investment advice, adds approximately $773 million in assets to Merit's portfolio, indicating a strong commitment to growth in this competitive market.

Who is Roth Asset Management?

Founded in Lake Oswego, Roth Asset Management has built a solid reputation for its expertise in portfolio management and retirement planning. The firm has been dedicated to providing tailored financial solutions to its clients. With the integration of Merit’s resources, Roth plans to enhance its retirement and group insurance services by leveraging new technologies, ultimately aiming to improve client experience and operational efficiency.

Steven B. Roth, the President of Roth Asset Management, will transition into a role as Wealth Manager within Merit, bringing over 20 years of experience in managing retirement plans and ultra-high-net-worth clients. Roth's enthusiasm for the merger highlights the potential for synergy and collaborative growth. He stated, “When evaluating potential partners, Merit stood out for its team-based, collaborative approach.”

Merit’s Growth Strategy

The acquisition of Roth Asset Management is the latest in a series of strategic moves by Merit Financial Advisors. This marks their thirtieth acquisition since receiving a minority investment in December 2020 from Wealth Partners Capital Group (WPCG) and strategic investors led by HGGC's Aspire Holdings platform. Just recently, Merit acquired Trinity Financial Partners, adding over $603 million in assets and marking a significant expansion into Pennsylvania as well.

Tait Lane, Managing Principal at Merit, expressed excitement about the partnership, emphasizing the firm’s commitment to increasing its presence on the West Coast. “We are thrilled to partner with Steven,” Lane stated. His confidence in Roth’s extensive experience aligns with Merit’s vision of continuously seeking industry leaders to further enhance client services.

The Future Outlook

As the financial advisory landscape becomes increasingly competitive, Merit's expansion through acquisitions highlights its proactive approach to growth and client service excellence. While financial terms of the Roth acquisition were not disclosed, the implications of this merger are clear: a stronger presence in the Pacific Northwest and an increase in service capabilities.

In addition to enhancing their asset management prowess, this merger will also provide clients of both firms with a broader array of financial solutions. Merit’s mission focuses on enriching the lives of those they serve by innovating the client experience, and this acquisition positions them favorably for future advancements and achievements.

In conclusion, the merger with Roth Asset Management is a strategic milestone for Merit Financial Advisors, reinforcing its commitment to growth and excellence in financial services. As they march forward, both firms are poised to elevate their offerings and redefine the financial advisory experience under one united organization.

For more information on Merit Financial Advisors and their services, visit Merit Financial Advisors.