Chartwells Higher Education Launches 'Crafted by Chartwells' For Enhanced Campus Dining Experience

Crafted by Chartwells: Redefining Campus Dining Experience

In a bold move to elevate campus dining, Chartwells Higher Education has unveiled its innovative retail dining platform called 'Crafted by Chartwells'. With a deep commitment to student voices, this initiative integrates student feedback to create a more personalized and engaging dining experience across universities nationwide.

Owning more than 30 in-house brands, Crafted by Chartwells operates as a collaboration hub, where culinary teams, marketers, and students converge to sculpt the future of college dining. By analyzing insights from over 100,000 students collected through Chartwells' Campus Dining Index, this program ensures that new offerings resonate with the tastes and preferences of today's students, especially Gen Z.

Catering to Student Preferences

The dining program is strategically oriented to reflect what students want: a blend of authenticity, nutritious options, and innovative dining environments. “Campus dining should be the most exciting place to eat, connect, and explore new flavors,” asserts Joe Labombarda, SVP of Culinary at Chartwells Higher Education. This key philosophy drives the development pipeline of Crafted by Chartwells, enabling the organization to adapt quickly to changing student preferences.

Through this initiative, various dining concepts have been introduced, each founded on student desires for deliciousness and diversity. Here are a few standout offerings:

1. Chaat House: Inspired by Indian street food, Chaat House delivers customizable grain bowls and wraps, as well as popular snacks like Samosa Chaat. This concept meets demand for authentic global flavors in a convenient grab-and-go format.

2. Houston Street Subs: Originally launched as a unique entity at Texas A&M, this customizable sandwich shop allows campuses to integrate local flavors into their offerings. Freshness is paramount, with daily-baked bread and freshly sliced vegetables.

3. Vedge Craft: Catering to vegetarians, Vedge Craft presents breakfast and lunch options that draw from Middle Eastern cuisine, making handcrafted bowls and wraps a favorite.

4. Yum Bun & PhoU: These brands celebrate pan-Asian culinary trends by offering a variety of dishes, from dim sum to made-to-order pho and ramen, ensuring that popular Asian flavors are readily available for students.

A Dynamic Approach to Dining

What sets Crafted by Chartwells apart is its flexible approach. Many of the featured concepts emerge from local campus feedback, proving successful before being scaled to more locations. This allows for a deeper connection to the unique culture of each school, fostering a sense of identity in the dining experience.

Additionally, the initiative encourages local sourcing and favorite regional dishes, further integrating community preferences into daily menus. By focusing on customization, schools can adapt offerings that resonate directly with their student body.

Looking Forward

With plans to continually evolve based on ongoing student insights, Crafted by Chartwells symbolizes a significant shift in how campus dining operates. As culinary trends shift, and tastes evolve, this initiative will remain committed to staying relevant, creative, and responsive to student needs. This means that students can expect an exciting, diverse, and delicious journey through their dining experiences on campus.

To stay updated on what’s next for Crafted by Chartwells and see upcoming concepts for your local campus, visit Chartwells Higher Education.

About Chartwells Higher Education

Chartwells Higher Education stands at the forefront of food service management within the college sector, proudly serving over 320 universities across the United States. By continuously investing in modern, tech-savvy dining environments, they foster community connections and provide memorable dining experiences for students. Their dedication to culinary excellence, nutrition, and sustainable practices sets them apart in the industry.

For more information on how Chartwells is reshaping campus dining and supporting student success, visit Chartwells Higher Ed or Dine on Campus.