#Campaign #FamilyMart #Salad

FamilyMart Reintroduces Its Ingredient Increase Campaign

As summer approaches, the demand for fresh salads is poised to reach new heights. In anticipation, Japan's FamilyMart is re-launching its exciting ingredient increase campaign starting June 16, 2026, across approximately 16,400 locations nationwide. This initiative promises to elevate the salad experience with up to 50% more ingredients, catering to the cravings of health-conscious consumers.

The campaign follows a successful trial earlier in March, where sales skyrocketed by approximately 1.4 times compared to standard offerings. With the arrival of hot weather, FamilyMart aims to captivate its customers by addressing both taste and value through this promotion.

Campaign Highlights: Increased Ingredients for Popular Salads

Phase One (June 16 - June 22)

1. Tuna and Egg Salad
- Price: ¥258
- Ingredients: Topped with tuna and boiled egg, this salad combines four types of vegetables: cabbage, purple cabbage, corn, and green leaf lettuce. Dressing is sold separately.
- Ingredient Increase: Corn will see a 50% boost.

2. One-Third Daily Vegetable Salad
- Price: ¥304
- Ingredients: This refreshing salad features six vegetables, including cabbage, purple cabbage, carrot, corn, green leaf lettuce, and tomato, with added grilled chicken and seaweed, also without dressing included.
- Ingredient Increase: Grilled chicken contents will increase by 20%.

Phase Two (June 30 - July 6)

1. Fresh Vegetable Salad
- Price: ¥184
- Ingredients: Simple and straightforward, this salad includes cabbage, corn, carrot, and green leaf lettuce. Dressing can be purchased separately.
- Ingredient Increase: Corn will receive a generous 50% boost.

2. Three-Variety Slimy Salad
- Price: ¥304
- Ingredients: This unique salad features a delightful mix of daikon radish, seaweed, okra, nameko mushrooms, and mekabu, served with citrus-flavored ponzu sauce.
- Ingredient Increase: The quantity of okra will be enhanced by 50%.

Phase Three (July 21 - July 27)

1. Grilled Chicken Salad
- Price: ¥249
- Ingredients: This salad comes piled high with grilled chicken, cabbage, leafy greens, purple cabbage, and broccoli alongside dressing sold separately.
- Ingredient Increase: Grilled chicken will be increased by 20%.

Each participating salad will be marked with a clear “Increase” sticker for easy identification, ensuring customers can see the added value upfront.

Commitment to Sustainability

In line with its dedication to environmental responsibility, FamilyMart has also introduced its 42nd installment of the