#Sweden #Stockholm #GiG Software #Primero Games #SweepX

GiG Software's Groundbreaking Launch in the U.S. Market

GiG Software Plc, recognized as a leader in the B2B iGaming technology sector, has made headlines with the launch of its innovative SweepX social sweepstakes casino platform. This launch, which marks a pivotal moment for the company, was made possible through a strategic partnership with Primero Games LLC, an esteemed American operator renowned for its extensive presence in the land-based sweepstakes industry.

A New Era in Online Sweepstakes Casinos

The introduction of SweepX not only enhances GiG's product lineup but also represents a significant venture into the U.S. online gaming sector. Following the announcement back on May 30, 2024, GiG successfully equipped Primero with the necessary digital infrastructure to facilitate its entry into the highly competitive online sweepstakes casino market. This collaborative effort features a comprehensive ecosystem of products and services, including a premium iGaming platform, a dual-wallet system, and advanced prize-redemption management tools. Moreover, the innovative tech stack includes an AI-assisted gamification layer designed to increase user engagement.

The introduction of this platform comes at a time of explosive growth within the sweepstakes gaming sector. According to EK data, the market value soared to $5.6 billion in 2024 and is projected to reach a staggering $11.4 billion by 2025, reflecting a remarkable compound annual growth rate (CAGR) of 43%. This potential market expansion presents an excellent opportunity for both GiG and Primero to capitalize on.

Insights from Leadership

Richard Carter, CEO of GiG, emphasized the significance of this partnership, stating, “The launch of SweepX with Primero, a prominent land-based sweepstakes operator in the U.S., marks an important strategic step forward for GiG. Our collaboration provides us the chance to leverage our advanced technology with a trusted partner, positioning us to enhance our market presence in the growing U.S. landscape.” He also expressed confidence in the overwhelming positive response to the SweepX platform, highlighting its potential to transform the social sweepstakes casino marketplace, which further fuels GiG's ambitious growth strategies.

On the other hand, Barry Rutherford, the CEO of Primero, shared his excitement about this new venture. “We are thrilled to introduce our online sweepstakes offering in the U.S., powered by GiG's premium SweepX technology. This launch strategically positions us to capture a larger share of the burgeoning online sweepstakes market as we extend and diversify our online gambling offerings,” Rutherford stated.

Future Perspectives

With the online gaming sector evolving at an unprecedented pace, GiG Software and Primero Games stand at the forefront of this transformative wave. Their joint effort is anticipated to not only attract a segment of the gaming population eager for innovative entertainment but also to set new benchmarks in the industry regarding technology and user experience.

As the partnership progresses, further developments are expected as both companies aim to harness their complementary strengths, ultimately benefiting users while establishing themselves as formidable players in the competitive landscape of iGaming.

For more insights and updates about GiG and its offerings, visit their official website at www.gig.com. Stay connected with the latest news and developments in the world of online gaming and sweepstakes.

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Should you have any further inquiries, please reach out to:
GiG Software PLC
Richard Carter, CEO
Phil Richards, CFO
Via Vigo Consulting
Email: info@gig.com

For investor relations, please contact:
Jeremy Garcia / Kendall Hill / Peter Jacob
Email: [email protected]
Telephone: +44 (0) 20 7390 0230