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TELUS at the UN AI for Good Global Summit 2025

From July 8 to 11, 2025, TELUS, a leading global technology firm, showcased its dedication to responsible and inclusive AI development at the UN AI for Good Global Summit 2025 held in Geneva, Switzerland. This significant participation emphasized TELUS's ongoing commitment to ethical technology and its efforts to bridge the AI skills gap globally.

Focus on AI Skills Coalition

TELUS was actively involved in various high-profile discussions as part of the International Telecommunication Union (ITU)-led AI Skills Coalition. This global initiative aims to empower individuals with the tools necessary to harness the potential of artificial intelligence. Doreen Bogdan-Martin, the ITU Secretary-General, noted that the goal is for future generations to be defined not merely by their technological prowess but by the breadth and depth of their skills.

Insights into Responsible AI Practices

Throughout the summit, TELUS shared its insights into best practices for responsible AI governance and the significance of AI literacy. The company emphasizes a human-centric approach to technology, fostering collaboration among industry, community, and team stakeholders. Pamela Snively, TELUS’s Chief Data Trust Officer, stated, “Getting AI right starts with trustworthy, transparent and respectful data practices.” This reinforces their commitment to earning the public's trust as they develop innovative solutions.

Engaging with Indigenous Knowledge

In an innovative workshop titled "Crafting ethical AI with Indigenous intelligence," TELUS partnered with Shani Gwin, CEO of pipikwan pêhtâkwan, to highlight how Indigenous perspectives can inform ethical AI development. This interactive session not only focused on business practices but also included hands-on AI literacy training using TELUS's proprietary AI platform, Fuel iX™. Through this initiative, TELUS aims to rectify unconscious biases towards Indigenous Peoples online.

Reconciliation and Community Engagement

TELUS is committed to reconciliation with Indigenous communities in Canada. The company’s initiatives include creating connectivity, job training programs, and supporting land restoration efforts. Their recent 2025 AI Report highlights the importance of integrating Indigenous perspectives into AI practices, showcasing the value of qualitative data, such as storytelling, in enriching AI models.

Leadership in Responsible AI Development

TELUS's engagement at the summit further establishes its leadership in responsible AI innovation. They were the first company globally to achieve the ISO 31700-1 Privacy by Design certification for its generative AI customer support tool. In alignment with the G7 AI Code of Conduct, TELUS has adopted the Hiroshima AI Process (HAIP) Reporting Framework to demonstrate their commitment to safe AI development.

In March 2025, TELUS announced the launch of Sovereign AI Factories, aiming to provide Canadian businesses with advanced technology while keeping all data localized. Their data centers in Rimouski, Quebec, utilize renewable energy, making them among the most sustainable options available.

Conclusion

TELUS’s active participation at the UN AI for Good Global Summit 2025 exemplifies its commitment to responsible AI practices that prioritize transparency, accountability, and ethical development. By engaging with diverse communities and fostering global collaboration, TELUS is making significant strides in ensuring that AI contributes positively to society.

For further details on TELUS’s groundbreaking work in AI and commitment to community welfare, visit TELUS's official website.