Carl's Jr. Marks 85 Years with a Bold $85,000 Contest for Fans

Celebrating 85 Years of Carl's Jr. with a Creative Contest

Carl's Jr.®, renowned for its bold charbroiled burgers and inventive marketing campaigns, is setting the stage for an exciting milestone. In celebration of its 85th anniversary, the beloved fast-food chain is launching a one-of-a-kind contest, inviting fans to show off their creative abilities while paying homage to the flavors and experiences that have made Carl's Jr. a household name.

The Contest Overview

From July 20 to August 7, 2026, fans of Carl's Jr. are encouraged to craft original 30- to 60-second videos that highlight their favorite menu items. These short films can take the form of commercials, humorous skits, jingles, or any creative concept that embodies the bold essence of Carl's Jr. To enter, participants must post their videos on social media platforms like TikTok, Instagram, or YouTube, tagging Carl's Jr. and using the designated hashtags #MyCarlsJrAd and #Carls85th.

What’s at Stake?

The grand prize for the winning submission? An impressive $85,000. This initiative not only encourages user engagement but also seeks to connect the fans with the brand in a unique and memorable way.

Burge Diemer, the Chief Marketing Officer at Carl's Jr., stated, "For 85 years, our fans have been the real stars. As we celebrate this milestone, we want to give back in a way that showcases our fans and their imaginative concepts."

Selection of the Winner

On or about August 23, 2026, the ten finalists will be announced and entered into the Carl's Creative Bracket. This interactive format will allow the community to vote for their favorite entries across Carl's Jr.’s social media channels. The ultimate winner will be determined based on a blend of audience engagement and scores from a judging panel at Carl's Jr.

The winner will be revealed on or around August 28, 2026, providing an exciting end to this creative challenge.

Community Engagement

This contest is more than just a prize; it’s a call to action for the Carl's Jr. community to engage with the brand authentically. It's an opportunity for fans to express their passion and creativity in ways that resonate with the brand’s ethos.

As interests shift and new trends arise, Carl's Jr. continues to adapt while maintaining a strong connection with its audience. This contest exemplifies that commitment, encouraging fans to be a part of the brand’s storied history.

Conclusion

Whether it's through a zany jingle, heartfelt storytelling, or simply showcasing their favorite burger, Carl's Jr. encourages creativity and authenticity. This 85th-anniversary contest promises to delight fans, providing a platform for their voices and ideas to shine.

As Carl's Jr. turns another year older, they invite every burger lover to step into the spotlight and be a part of this fun-filled celebration with the chance to win a life-changing amount. So, grab your cameras, think bold, and get ready to showcase what Carl's Jr. means to you!

For further updates, follow Carl's Jr. on their social media platforms and ensure you don’t miss out on the excitement surrounding this year’s anniversary celebration.