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Handwritten Collection Reaches an Important Milestone with 50 Hotels

In a remarkable achievement for the hospitality sector, the Handwritten Collection, a distinctive array of bespoke hotels launched by Accor in 2023, has marked the opening of its 50th location. As of June 2026, the brand is now present in 20 countries, with an impressive pipeline of over 50 more hotels set for development.

The Handwritten Collection aims to provide an exceptional experience for travelers who look for deeper connections with their accommodations rather than just a place to stay. Each hotel in the collection is uniquely curated, reflecting the personality of its host and the cultural essence of its locality. By prioritizing authenticity over standardization, the collection endeavors to offer experiences rich in storytelling, ensuring travelers have a memorable impact during their stay.

Recent additions to the Handwritten Collection include notable openings such as the Hotel Rathauspark Wien in Austria, Hotel Shanghai Hongqiao in China, and Château de Mazan in France. Each of these hotels has its own narrative, contributing to the brand's expanding identity.

Jean-Yves Minet, the Global Brand President for Midscale and Economy at Accor, commented, "Handwritten Collection celebrates individuality in hospitality and the power of human connection. Reaching this milestone reflects a growing desire for stays that feel personal, sincere, and shaped by real stories." The sentiment echoes the ongoing trend among travelers who seek unique experiences rather than cookie-cutter hotel offerings.

A Focus on Individuality and Quality

To ensure every stay is remarkable, each hotel is held to rigorous quality and experience standards, all while maintaining a commitment to individuality. Camil Yazbeck, Accor's Global Chief Development Officer, noted, "Achieving 50 hotels in such a short span is fantastic, but it’s merely the start. With over 50 additional hotels in development, we are witnessing robust growth across various markets. Hotel owners are increasingly drawn to our model that not only maintains their property's identity but enhances it under the strength of the Accor brand."

The momentum is not merely a reflection of growth; it also indicates a shift toward character-focused hospitality as travelers yearn for authentic experiences that connect them with their surroundings. The Handwritten Collection capitalizes on this demand, combining unique charm with strong commercial viability.

Expanding Horizons with Unique Offerings

Among the exciting developments on the horizon is the upcoming Treasure Island TI Las Vegas — the brand's second location in the U.S. and its noteworthy entry into the energetic Las Vegas Strip. This hotel promises a spectacular stay, complemented by the iconic entertainment of the city, including the famed Mystère by Cirque du Soleil.

At the core of the Handwritten Collection ethos is a commitment to storytelling through design and personal expression. Each location is an endeavor to enhance human connection and cultivate an environment where guests feel welcomed and inspired. Recent openings that exemplify this approach include:

• - Hotel Rathauspark Wien (January 2026): Nestled in a historic façade once belonging to writer Stefan Zweig, this Vienna hotel offers a serene retreat infused with artistic heritage, moments away from notable cultural landmarks.
• - Hotel Shanghai Hongqiao (February 2026): This vibrant hotel encapsulates the lively pulse of Shanghai with its elegantly designed rooms and multifaceted wellness and dining experiences, catering to guests seeking both energy and relaxation.
• - Château de Mazan (March 2026): A picturesque Provençal residence rich in history, once home to the Marquis de Sade. This stunning hotel harmonizes its historical roots with natural beauty and warm hospitality.

Future Developments: Stories Yet to be Written

Looking ahead, the Handwritten Collection is poised for further expansion with significant openings planned, such as Hotel Aeschi Interlaken in Switzerland, The Queen at Chester Hotel in the UK, and Palais am Schlossgarten Merseburg in Germany. Each of these upcoming hotels promises to deliver the same unique character and charm that defines the Handwritten Collection, ensuring that each stay is as exceptional as the last.

With its continuous growth trajectory, the Handwritten Collection invites travelers to discover a world where every stay tells a unique story, fostering connections and creating lasting memories. As a part of Accor's broader portfolio, it embodies the essence of hospitality that resonates strongly in today’s travel landscape.