POCHI Launches Environmental Month Campaign with 10% Discount on Sustainable Dog Treats

POCHI's Commitment to Sustainability

In a significant initiative to honor World Environment Day on June 5, the premium dog food manufacturer POCHI, operated by Marketing Partner Inc. in Shinjuku, Tokyo, is launching a campaign aimed at promoting environmentally friendly practices. Running from June 5 to June 19, customers can enjoy a 10% discount on selected eco-friendly snacks which include paper and eco-packaged treats.

World Environment Day, celebrated globally, serves as a reminder for individuals to raise awareness about environmental issues. POCHI hopes this campaign will encourage pet owners to reflect on their impact on the environment while ensuring their dogs enjoy delicious, high-quality treats.

Discounted Products

The campaign features a total of 11 snacks, with 8 in paper packaging and 3 in eco-packaging, emphasizing POCHI's commitment to sustainability. Here's a look at the offerings:

Paper Packaged Treats (8 Types)

1. POCHI Dental Pro Bio Gum Cranberry - 1 piece
2. POCHI Dental Pro Bio Gum Kumazasa - 1 piece
3. POCHI Dental Pro Bio Gum Soft Blueberry & Lutein - 1 piece
4. POCHI Dental Pro Bio Gum Soft Glucosamine & Chondroitin - 1 piece
5. POCHI Natural Low-Hide Gum
6. POCHI Tuna Bits
7. POCHI Natural Cheese Balls
8. POCHI Natural Cheese Balls Training Bits

Eco-Packaged Treats (3 Types)

1. POCHI Low-Calorie Cracker Aronia - 40g Eco Package
2. POCHI Low-Calorie Cracker Kombu - 40g Eco Package
3. POCHI Low-Calorie Cracker Charcoal - 40g Eco Package

Innovative Packaging Solutions

To combat plastic waste, POCHI has adopted paper packaging for some of its snacks, carefully designed to maximize window size while ensuring visibility of the product within. This approach adheres to environmental standards while reducing plastic use. Additionally, for its eco-packaged treats, POCHI combines LLDPE film made from sugarcane-based plastic with paper bands. This innovative eco-packaging allows for a substantial 62% reduction in plastic usage compared to traditional cylindrical packaging.

POCHI: A Legacy of Quality and Care

Established in 1998 as a pioneer in offering premium dog food and pet products, POCHI started as a catalog-based service ensuring only the best products were offered. Over the years, POCHI nurtured a unique culture prioritizing research and transparency in product selection. It was this dedication that led to the creation of one of the most detailed catalogs in the pet industry.

In its continuous quest to improve dog nutrition, POCHI introduced the "POCHI The Dog Food" series in 2016, which allows owners to customize their pets' meals. The company continues to innovate, rolling out senior dog food and therapy diets, aiming to address the evolving needs of dogs as they age or require specific nutrition.

As part of its extensive product line, new items like the super premium kidney care diet and low-fat gastrointestinal care diet were recently launched. The commitment to providing accurate ingredient information ensures that POCHI remains trusted by pet owners seeking true quality in pet food.

Experience POCHI Today

For first-time customers, POCHI offers a special trial set called the "First Box" at a significant discount, allowing new users to sample the brand's offerings without hesitation. This initiative encourages prospective customers to explore and experience POCHI's quality firsthand.

With this campaign, POCHI not only emphasizes the importance of sustainability but also highlights the brand's core belief that the well-being of pets is paramount. By making informed, eco-friendly choices, POCHI continues its mission to enhance the happiness of dogs everywhere.