Unlocking Business Growth: Crafting Effective Case Studies with Immedio and LayerX

On June 24, 2026, Immedio Co., Ltd., based in Shibuya, Tokyo, and LayerX, known for their back-office SaaS products, are set to host a premium offline seminar alongside networking event. This exclusive event aims to delve into the nuances of creating effective case studies that can propel business growth, with a specific focus on the importance of offline engagement in a digital marketing landscape.

Why Are Case Studies Crucial Now?

In today's landscape, many companies churn out case studies as just mere statistics or template content, often failing to transition these into tangible business outcomes such as client acquisition or retention. This seminar acknowledges this challenge and aims at addressing it directly by focusing on offline interactions. Targeting BtoB marketers and Customer Success (CS) leaders who are typically reliant on digital mediums for information gathering, the event will emphasize meaningful dialogue and collaboration.

Insight from Industry Leaders

The seminar features key speakers from Immedio and LayerX, both of whom have successfully created and implemented over 100 case studies. They will share unique insights including:

- Real-life Negotiation Tactics: Understand the art of negotiation when commissioning case studies
- Process and Challenges: Discover the on-ground hurdles and how to navigate them effectively
- Success Stories and Failures: Get candid about what really works and what doesn’t in case study production

This is a chance to hear personal anecdotes and off-the-record stories that are rarely shared in webinars or articles. The gathering promises a deep dive into strategies that have led to successful business implementations.

Event Highlights

Part One: Panel Discussion
Focusing on the creation of impactful case studies. This will explore the dimensions that go beyond typical success stories, discussing effective methods that can augment inside and field sales efforts. Panelists will engage in debates on how to integrate case studies into AI-driven customer interactions, making them not just an afterthought.

Part Two: Off-the-Record Q&A & Networking Session
Following the panel discussion, attendees will have the opportunity to engage in an intimate session with speakers over light refreshments. This will facilitate the sharing of insights about how businesses from different sectors tackle the same challenges, such as budgeting and planning case studies.

Event Details

- Name: Crafting Effective Case Studies for Business Growth
- Date: June 24, 2026, 19:00 - 21:00 (Doors open at 18:45)
- Location: Immedio Headquarters, Tokyo
- Fee: Free (Registration required, limited capacity)
- Reservation URL: Register Here

Timeline

- 18:45 - Doors Open
- 19:00 - Speaker Introductions
- 19:05 - Panel Discussion on Effective Case Studies
- 19:45 - Off-the-Record Q&A Session
- 20:00 - Networking Event
- 20:50 - Closing Remarks

Speaker Profiles

Kohei Kiyosawa: Customer Success Department Manager at Immedio, bringing vast experience from his past roles at Sansan and in launching new ventures. He orchestrates customer marketing leveraging case studies.

Kazuha Otomo: Marketing Executive at LayerX, leveraging her editorial expertise to forward case studies and white papers specifically for the 'Bakuraku' AI assistance series, driving content marketing effectively.

Join us for an evening filled with insights and networking that promises to expand your understanding of effective case study creation and its impact on business growth.

About Immedio

Immedio operates with a mission to increase successful business negotiations through their AI inside sales solution. They strive to connect innovators and changemakers, fostering an ecosystem where relationships contribute to societal value creation.

Company Overview

- Location: 1-19-9 Dogenzaka, Shibuya, Tokyo
- CEO: Eiki Hamada
- Founded: April 1, 2022
- Business Scope: AI Inside Sales Specialist
- Website: Immedio