#Japan #Osaka #ReWEAR #White Peach #Fresh Fig

ReWEAR Brings Summer Vibes with New Scented Fabric Softener

After selling out in just four days last year, ReWEAR is excited to announce their summer limited edition fabric softener featuring the refreshing fragrance of "Fresh Fig & White Peach". Available for purchase starting July 2, this enticing product promises to elevate your laundry experience.

Product Details

ReWEAR is a brand of sustainable fabric care, developed by I-ne Co., Ltd., based in Osaka. The new fabric softener will be available in two sizes:

• - 500mL for 880 yen (tax included)
• - 800mL for 1,320 yen (tax included)

Where to Buy

The product will be rolled out through various channels:

• - Online Sales: Starting July 2, 2026, on ReWEAR's official online store, Rakuten, Amazon, Qoo10, ZOZOTOWN, Yahoo! Shopping, auPAY Market, and TikTok Shop.
• - In-store Availability: From July 30, available at drugstores, supermarkets, and variety shops nationwide (some stores excluded).

Features and Benefits

1. Enticing Fragrance

The "Fresh Fig & White Peach" scent combines the freshness of fig and fruits with notes of clean white flowers, resulting in a gentle, soft aroma that envelops you. Notably, some of the fragrance is derived from upcycled peach blossoms, promoting sustainability by utilizing what would otherwise be waste.

"A magical, soft sunlight intertwining with beautiful memories. A delicate and enticing aroma carried by the sweet depth of fruit and sea breeze."

2. Innovative Ingredients

ReWEAR incorporates a unique enzyme from Denmark, known for its advances in sustainability, which specifically targets and breaks down pilling and fuzz on fabric surfaces. These enzymes interact selectively with damaged areas of the fabric, effectively removing them to restore the vivid colors and patterns of the clothing, ensuring it looks brand new.

In controlled washing experiments, it was observed that with each wash, pilling and fuzz were gradually eliminated, enhancing the overall texture and reducing color fading.

"The potential to significantly improve clothing longevity and appearance paves the way for a new level of laundry care."

Commitment to Sustainability

ReWEAR emphasizes environmental responsibility in their product development. The packaging is made from eco-friendly materials, including biomass PE for the bottle and biomass film for refills. By encouraging customers to cherish and extend the lifespan of their clothes, ReWEAR contributes to alleviating clothing waste issues.

Product Range

• - ReWEAR Fabric Softener Fresh Fig & White Peach: 500mL / 880 yen (tax included)
• - ReWEAR Fabric Softener Fresh Fig & White Peach (Refill): 800mL / 1,320 yen (tax included)

Existing product lines include:

• - ReWEAR Classic Rose & Musk
• - ReWEAR Fresh Citrus & Green
• - ReWEAR White Chardonnay & Darjeeling Tea

Each 500mL option is priced at 880 yen (tax included) and 800mL refills at 1,320 yen (only for specific fragrances).

Final Thoughts

Since its debut in April 2025, ReWEAR has successfully sold over a million units – a testament to its innovative features and enticing fragrances that have captured media attention and customer loyalty. It was even featured on the Nikkei MJ Hit Product Ranking, establishing itself as a sought-after item in the laundry care market.

Discover more about ReWEAR and their products on their official site, or follow them on Instagram, Twitter, and TikTok to stay updated on their latest offerings and sustainability efforts.