Naturepedic Promotes Arin Schultz to Chief Growth Officer to Propel Expansion

Naturepedic's New Growth Leadership

In a significant step for the company's future trajectory, Naturepedic has recently announced the promotion of Arin Schultz to the position of Chief Growth Officer. This decision comes after an impressive year of revenue growth in 2024, which was marked by both challenges and triumphs in the organic bedding industry.

Leading Into the Future

Schultz's new role involves overseeing several key company divisions, including marketing, sales, physical retail, customer service, and public relations. With a strong emphasis on research and development, inventory, and purchasing decisions, he is tasked with steering Naturepedic as it aims to build upon its remarkable 2024 performance—a year defined by record sales and significant brand expansion.

The promotion follows an unprecedented growth period for Naturepedic, which celebrated eight new corporate store openings and recorded double-digit annual growth since 2019. The company's achievements during this time underline its strong positioning in the organic mattress market.

“Arin is a strategic leader in every sense of the term,” said Jason Cik, Co-Founder and COO at Naturepedic. “After ten years of committed service to our growth, we are proud to offer him this position to continue driving our brand forward.”

A Decade of Impact

Arin Schultz has been a part of the Naturepedic team for more than a decade, holding various sales and marketing roles. Before his recent promotion, he served as the Vice President of Sales and Marketing, where he was instrumental in expanding Naturepedic’s retail presence across the United States. His efforts to tap into the direct-to-consumer market helped the brand grow, culminating in a retail footprint of over 30 stores by the end of 2024, which encouraged a notable increase in web traffic in new retail areas.

Industry Transformation

The mattress industry is witnessing a transformative phase, particularly as consumers increasingly prioritize quality and sustainability in their purchasing decisions. Schultz emphasized the importance of consumer education within the company’s marketing strategy to maintain transparency and align with Naturepedic's commitment to producing certified organic and chemically safer products.

“The mattress industry has reached a tipping point,” Schultz noted. “Consumers are focusing more than ever on sustainability and health.”

Naturepedic, which has stood as a leader in certified organic mattresses for over 20 years, stands firm in its mission of providing safer and healthier bedding options. By excluding harmful materials such as flame retardants and polyurethane foams from their offerings, the brand reinforces its dedication to both its customers and the environment.

Commitment to Sustainability

As a proud member of the Organic Trade Association and the 1% for the Planet initiative, Naturepedic supports various nonprofits dedicated to environmental protection. Their wide range of products—spanning mattresses, pillows, cushions, and more—are available for purchase online and in numerous stores across the country.

This strategic move to elevate Arin Schultz to Chief Growth Officer not only marks a pivotal moment for Naturepedic but also highlights its commitment to further growth, sustainability, and consumer satisfaction in the mattress industry. As the company prepares for the future, all eyes will be on Schultz and the team as they continue to evolve and cater to the needs of eco-conscious consumers across the market.