#USA #Kingsport #window treatments #Helser Brothers #Motorized Drapery

Helser Brothers' Groundbreaking Motorized French Pole

Helser Brothers, a leader in custom drapery hardware, is set to unveil their latest innovation— the Motorized French Pole— at the upcoming Custom Workroom Conference (CWC) 2025. This unique product promises to elevate the standard of window treatments by seamlessly integrating the elegance of traditional design with the convenience of modern automation.

The Motorized French Pole, also known as MFP, represents a significant advancement in window treatment solutions, designed for the growing community of designers and homeowners eager to embrace motorization while maintaining the classic aesthetics of a French return pole. The thoughtful design includes a full French return which not only enhances style but also reduces side light exposure, thus providing greater privacy in homes.

Innovative Features

One standout feature of the MFP is its construction. Unlike standard traverse poles that may require complicated assembly of pre-bent arms, Helser Brothers' Motorized French Pole is crafted as a single, continuous piece. This unique design approach eliminates visible seams caused by splicing, allowing for enhanced design flexibility and a more streamlined appearance.

Moreover, installation has been simplified; the motor is discreetly positioned directly behind the pole itself. This clever design allows for a reduced minimum return of just 4 inches, making it easy to conceal the mechanism while preserving the traditional silhouette. Designers will appreciate that they no longer need to accommodate for extra fabric pleats that previous models necessitated to hide a motor. Instead, the rod's face width can reflect the actual length of the fabric used. This means a more polished and professional finish on any window treatment.

The motor mount and return pulley are precision engineered through CNC milling from solid commercial aluminum, ensuring durability while allowing a finish that matches the rod's color. Whether hidden or showcased, the attention to detail in functionality and aesthetic quality is apparent.

Words from the CEO

Thomas Berry, the CEO of Helser Brothers, expressed his excitement over the new product launch: "We’re thrilled to introduce this new product that is a perfect blend of tradition and motorization for today's designers. With the Vervo Motorized French Pole, they get the best of both worlds without any compromise. This is a monumental step forward in our mission to offer advanced yet beautifully designed motorized solutions to the market."

CWC 2025 Details

Attendees of CWC 2025 are invited to experience the Motorized French Pole in person. Helser Brothers will be showcasing this revolutionary product at Booths #1 and #2 in Kingsport, Tennessee, on September 24th. This event presents a unique opportunity for designers and industry professionals to engage with the innovative solutions that Helser Brothers offers.

About Helser Brothers

With nearly three decades of experience, Helser Brothers has built a reputation for excellence in the manufacture of high-quality custom drapery hardware. Based in Chandler, Arizona, the company is committed to integrity, innovation, and stellar customer service, establishing itself as a trusted partner for designers and workrooms nationwide. As Helser Brothers continues to enhance its product line, their focus remains on delivering state-of-the-art motorized drapery and home automation solutions that epitomize style and functionality.

For more information, please contact Helser Brothers at 480-933-4212 or visit their website to become a trade member. Join us in celebrating a new chapter in window treatment technology with the Motorized French Pole at CWC 2025!