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Understanding Your Skin: The New Sensitivity Score

In today's fast-paced world, taking care of your skin can often become an overlooked aspect of personal care. Particularly for those who believe they don’t have sensitive skin, new research suggests otherwise. DECENCIA, a brand under POLA ORBIS Group, is launching a new tool— the 'Sensitivity Score'— designed to help individuals objectively assess their own skin conditions. This innovative self-check content will be available from May 21, 2026, and offers a groundbreaking opportunity to uncover hidden signs of skin sensitivity.

What is the Sensitivity Score?

The 'Sensitivity Score' utilizes a special algorithm created by POLA's research division to provide a quick evaluation of your skin’s sensitivity level. By answering just three simple questions related to your current skin condition, users receive a score ranging from 0 to 300. This score categorizes their sensitivity into four distinct levels and identifies thirteen different sensitivity types.

As every individual’s skin responds uniquely to environmental influences—such as weather changes, sweating, or even minor discomfort from cosmetics—this tool sheds light on how even individuals who don't consider themselves sensitive may actually exhibit signs of skin fluctuation. DECENCIA emphasizes the importance of recognizing these subtle signals, which often get dismissed as temporary annoyances or purely psychological experiences.

Uncovering Unconscious Sensitivity

Research has shown that around 80% of those who think they do not have sensitive skin actually exhibit signs of what is termed 'unconscious sensitivity'. In a survey by POLA, only 26% of participants identified themselves as particularly sensitive; however, a staggering 78% showed some form of sensitivity upon further evaluation. This disparity points to a critical need for self-assessment tools—like the 'Sensitivity Score'—that can bring awareness to these unnoticed skin issues.

How the Tool Works

The 'Sensitivity Score' invites users to reflect on their experiences with skin discomfort in everyday situations. The result is a clear and detailed score displaying their current sensitivity state, informing them not just how sensitive they are but also identifying possible triggers. Moreover, the classification also explains the care one might consider, fostering a proactive approach towards skincare.

Key Insights Provided by the Sensitivity Score

• - Overall sensitivity level
• - Factors contributing to skin sensitivity
• - Personal sensitivity type
• - Care suggestions tailored to individual needs

The scoring system categorizes factors into four main groups: chemical irritants, physical irritants, internal environment, and lifestyle. From these, it outlines thirteen specific types of skin sensitivities, such as those affected primarily by cosmetics, sweat, or environmental changes. This makes it easier for each user to understand their skin's unique tendencies and challenges.

The Vision Behind the Innovation

The development of the 'Sensitivity Score' reflects DECENCIA's commitment to informing and equipping consumers with essential knowledge about their skin. With a focus on evolving perceptions of sensitive skin—from being viewed merely as a fixed characteristic to a dynamic state influenced by various factors—DECENCIA aims to empower individuals in choosing suitable skincare solutions.

Hidemi Nishino, CEO of DECENCIA, emphasizes that sensitivity isn’t just an issue for a few; it’s a condition that can affect anyone due to varying circumstances. By addressing this commonality and allowing consumers to better understand their unique skin situations, DECENCIA hopes to bring a more positive approach to everyday skincare routines.

As users engage with the 'Sensitivity Score', they are encouraged to step back from overlooked sensations and take charge of their skincare. Through a deeper understanding of one’s skin, individuals can choose tailored care that directly aligns with their personal needs.

Looking Ahead

As DECENCIA commits to refining the diagnostic results and potentially expanding the service with data-driven insights, the goal remains clear: to eliminate the unfairness of sensitive skin for everyone. This initiative not only aims to help consumers identify their skin conditions but also nurtures a culture where skincare is an engaging and enlightening experience.

To take the first step in discovering your sensitivity level, visit the Sensitivity Score and gain insights into your skin.

Where to Find DECENCIA Products

Consumers can access DECENCIA through its official online shop here, as well as select stores nationwide. For more information, you can contact their customer center at 0120-714-115.

DECENCIA stands at the forefront of skincare innovation, providing insightful tools for sensitive skin care rooted in science and consumer needs. Join us in the journey towards understanding and celebrating every skin type.