Hottayu's Exciting POP UP Bath Collaboration at the Maezawa Cup!

In an innovative and refreshing initiative, Pixel Co., Ltd., based in Shibuya, Tokyo, has joined forces with the celebrated Maezawa Cup golf tournament to present a POP UP bath experience like no other! From April 13 to April 26, 2026, attendees of the Maezawa Cup will have the unique opportunity to immerse themselves in the traditional bath culture of Nishiarai, as Hottayu, a renowned sento (public bath), takes over the large bath facilities at the golf course.

A Unique Collaboration for Golf Enthusiasts

This exciting partnership was solidified after Mr. Maezawa himself visited Hottayu, sparking the idea of bringing a piece of Nishiarai's sento culture to the golf course. As visitors leave the locker room, they will be greeted by the vibrant orange noren (fabric curtain) representing Hottayu, creating an inviting and nostalgic atmosphere.

Adding to the ambiance, special Hottayu x Maezawa Cup posters will adorn the area, setting the stage for an extraordinary bathing experience. Guests will be able to enjoy Hottayu's famous natsu mikan bath (summer citrus bath) — a delightful treat that embodies the essence of the bathhouse’s unique offerings.

All-Inclusive Relaxation Sets

Understanding the needs of guests, Hottayu has curated an exclusive bath set for attendees. Included are:

- A special Maezawa Cup collaboration towel.
- Hottayu's original drink, “Hotta Water.”
- A pair of sauna tickets valid at Hottayu in Nishiarai.

These thoughtful amenities ensure that participants can relax without worrying about bringing their own bathing essentials.

Immerse in Luxury with uka

To elevate the bathing experience further, Hottayu is collaborating with uka, a holistic beauty brand known for its premium products. During the event, guests will have access to high-quality beauty amenities, including:

- Shampoo
- Conditioner
- Body wash
- Rice juice gel (a full-body moisturizing treatment)

uka’s philosophy emphasizes the importance of using natural ingredients sourced from sustainable environments, combining the essence of forest, sea, and fields. This partnership not only enhances relaxation but also promotes a mindful approach to beauty.

Upcoming Events and New Offerings

In addition to the Maezawa Cup collaboration, Hottayu is set to celebrate its four-year anniversary after its extensive renovation in 2026. A gratitude festival will take place from April 24 to April 30, featuring special events to thank loyal patrons. Moreover, from May 1 to May 6, visitors can enjoy a unique herbal sauna experience using natural herbs cultivated in Ishigaki Island, titled “Totono Uka: Hottayu 4th Anniversary Special.” This event extends the collaboration to a wider audience, inviting everyone to indulge in the fusion of traditional sento culture and modern aesthetics.

About Hottayu

Founded in 1942, Hottayu is an established sento in Nishiarai, Adachi Ward, that has embraced both tradition and innovation. Following a significant renewal in 2022, the bathhouse now features a sophisticated herbal sauna, a 160 cm deep cold bath, and an outdoor bath, all designed to rejuvenate guests with a modern twist. In 2026, Hottayu proudly achieved the title of the #1 sento sauna in the nation and plans to expand to a new location in Kamimeguro in the fall of that year.

About Pixel Co., Ltd.

Pixel Co., Ltd. specializes in planning, developing, and managing lifestyle businesses, including bathing, accommodation, and wedding services. Their founder, Kazunori Hotta, a third-generation sento operator, has an extensive background in wellness and hospitality, having played integral roles in various leading companies until establishing Pixel Co., Ltd. in 2024.

About uka

uka, a beauty brand dedicated to enhancing happiness and beauty, emphasizes the importance of the senses, quality ingredients, and thoughts of sustainability. They aspire to spread joy to individuals and the planet with every product.

Don’t miss this remarkable chance to partake in a unique blend of golf, wellness, and beauty at the Maezawa Cup, brought to you by Hottayu and uka!