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Oula: A Leadership Model in Maternity Care

Overview of Oula’s Success

In an impressive recognition of its growth and impact, Oula, a Brooklyn-based maternity care practice, has claimed the 21st spot on the 2025 Inc. 5000 list of the fastest-growing private companies in America. This annual list, compiled by Inc. magazine, highlights independent entrepreneurial firms that are shining brightly in a challenging economic landscape. Oula’s ranking is not just a number; it reflects a commitment to improving maternal health through comprehensive, evidence-based care.

Revolutionizing Maternity Care

Founded in 2019, Oula combines the best practices of both midwifery and obstetrics to provide comprehensive maternal care. They offer prenatal services, hospital births, postpartum support, and gynecology—all tailored to meet the varied needs of families.

Adrianne Nickerson, Oula’s co-founder and CEO, emphasizes the organization’s mission: “We saw gaps in the standard maternity care approach and sought to create a better experience rooted in research and compassion.” This commitment has garnered significant results, evidenced by improved health outcomes, such as fewer C-sections and enhanced success rates for vaginal birth after cesarean (VBAC).

In just a few years, Oula has successfully delivered over 2,200 babies, far exceeding the maternity care benchmarks established in New York City across different demographics.

Expansion and Accessibility

As a testament to its growing popularity, Oula is set to expand beyond New York with a new branch in Norwalk, Connecticut. This collaboration with Stamford Health represents the first midwifery offering by the healthcare institution, highlighting the rising trend towards personalized maternity care.

Oula’s initiative to increase access to midwifery care aligns with its core mission: ensuring that more families can benefit from its specialized services. By leveraging a mix of in-person visits and virtual support, they address the evolving needs of expecting families in today's dynamic environment.

Economic Impact and Recognition

The Inc. 5000 list not only recognizes growth but reflects resilience amid economic challenges. As the healthcare sector grapples with inflation and shifting labor markets, Oula stands out as a beacon of innovation and success. Companies on this prestigious list have achieved a median growth rate of an astonishing 1,552 percent over three years and collectively contributed over 48,678 jobs to the U.S. economy.

Mike Hofman, editor-in-chief of Inc., stated, “Making the Inc. 5000 is always a remarkable achievement, but earning a spot this year speaks volumes about a company's tenacity and clarity of vision.” This highlights that Oula is not just surviving; it's thriving, demonstrating the enduring spirit of entrepreneurship in America.

Celebrating Accomplishments

On October 22-24, 2025, Inc. will honor these standout companies at the 2025 Inc. 5000 Conference & Gala in Phoenix, where the top 500 companies' profiles will be featured in their fall magazine issue. Oula’s recognition on this esteemed platform is not just a badge of honor; it affirms the growing consumer demand for quality maternity care, underscoring the shift towards comprehensive and compassionate health services.

Conclusion

Oula is more than just a maternity care provider. It is a pioneer in reshaping how maternal health is approached, merging compassion with evidence-based practices. As it continues to expand, Oula is not just delivering babies but also delivering a new standard of care in the maternity experience, which reflects a critical evolution in women’s health provision. Those interested in learning more about Oula's services or booking an appointment can visit their website at oulahealth.com. Oula is driving an important conversation in healthcare, and its recognition on the Inc. 5000 list is just the beginning of what could be an even more transformative journey ahead.