Exciting Launch of petit main's First Store in Hong Kong

The Launch of petit main's First Store in Hong Kong

Narumiya International, based in Minato, Tokyo, has announced the opening of its first petit main store in Hong Kong. The brand, which specializes in trendy children's fashion, has teamed up with World Platform Service to make this exciting stride into the Asian market. The petit main store officially opened on September 4, 2025, at Hopewell Mall in Wan Chai, marking a significant step in the brand's international expansion plans.

Background and Future Overseas Strategy

Narumiya International has been ramping up its global presence, focusing on Asian markets. Following the recent launch of a global e-commerce site in Fall 2024 and the opening of its first store in Taiwan in April 2025, the Hong Kong store is the second of a series of planned international outlets. The aim is to enhance brand recognition across the Asian region and expand sales channels swiftly.

The company will leverage World Group's strengths, particularly their expertise and infrastructure in overseas business. This partnership is expected to maximize synergies between the two firms, enabling rapid and effective global growth in the process.

Features of the Hopewell Mall Store

The new Hong Kong store embraces the charm of the petit main brand, featuring designs that merge current trends with affordability. The product range caters to newborns through to nine-year-olds, with sizes from 50cm to 130cm just like the offerings in Japan.

In the future, the brand plans to strengthen its product mix tailored to local preferences, launch exclusive items, and host family-friendly events to convey the brand's allure and expand its fan base in Hong Kong.

Store Information:

- Store Name: petit main Hopewell Mall Store
- Location: 183 Queen's Road East, Wan Chai, Hong Kong, 6th Floor, Shop 622
- Opening Date: September 4, 2025
- Business Hours: 11:00 AM - 8:00 PM
- Access: 3-minute walk from MTR Wan Chai Station
- Store Area: Approximately 30 tsubo (around 100 square meters)

About petit main

Founded in 2011, petit main is designed to add a playful touch to children's trendy fashion at daily affordable prices for both boys and girls. With 148 stores mostly concentrated in shopping centers across Japan, the brand continues to gain popularity due to its focus on comfort, functionality, and high design value, appealing to both parents and children alike.

Target Audience:

- Ages: 0 - 9 years (Boys & Girls)
- Sizes: 50 cm - 130 cm

For more about petit main, visit their official website at petit main.

Example Products:

- Ruffle Chiffon Blouse: This sweet top boasts soft chiffon fabric, perfect for easy dressing with its elastic neckline at the back.
- [WIN COOL] Color Dress: A classy dress featuring a scalloped collar design, constructed from moisture-wicking and quick-drying materials.
- Cherry Embroidery Puff Sleeve Shirt: This charming shirt features cross-stitched cherries across the front, offering a delightful style for everyday wear.

For company details:

- Narumiya International: Headquarters located in Shiba Park Building B, 2-4-1 Shiba Koen, Minato, Tokyo.
- World Corporation: Headquartered at 6-8-1 Nakayamachō Naka, Chūō, Kobe.

Explore more about the brands and their latest offerings through their respective corporate websites.