#Japan #Tokyo #Hair Care #LUX #Bath Glow

New Evolution in Hair Care with LUX Bath Glow Control & Shine

Unilever Japan's highly acclaimed hair care brand, LUX, is set to launch the "LUX Bath Glow Control & Shine" on March 23, 2026. This new addition to the award-winning Bath Glow series promises to transform hair care by incorporating innovative frizz control solutions, perfect for modern women on the go. With a unique formula featuring water-soluble ceramides, this product is designed to repair and moisturize the hair cuticle, promoting an effortlessly smooth, iron-free look.

A Trusted Name in Hair Care

The LUX Bath Glow series has proven its excellence by selling over 15 million units since its debut in April 2022 and has continuously topped cosmetic rankings in beauty media such as "VOCE." Social media is abuzz with testimonials sharing the hashtag “#保水ケア美容,” showcasing the effectiveness of the line, which emphasizes hydration and shine.

Addressing Modern Hair Care Needs

In today's fast-paced world, many women face the challenge of managing their morning routines efficiently. While they recognize the need to look polished for the day ahead, they often find themselves spending extra time on hair styling, frequently resorting to heat styling tools.

To address this common dilemma, LUX Bath Glow Control & Shine focuses on creating a manageable and stylish hair look without the need for heat. This innovative product is specifically designed for customers who want to avoid hot tools but still achieve beautiful, controlled hair.

Key Features of LUX Bath Glow Control & Shine

1. Improved Formula for Optimal Hydration

The new formula incorporates a concentrated water-soluble ceramide blend, enhancing the series' signature "plump, penetrating water jelly" feature. This formulation not only repairs and hydrates the cuticle but also promotes hair that stays smooth and manageable throughout the day.

2. Revolutionary Milfeuille Structure Treatment

For the first time, the Bath Glow series introduces a multi-layered treatment structure that evenly distributes the product throughout the hair, effectively tightening the cuticles and mitigating frizz.

3. Golden Time Approach to Hair Care

Acknowledging the importance of timing in hair care, LUX encourages using the hair booster right after shampooing when the cuticles are open, allowing for better absorption of moisture. This method effectively combats frizz caused by dehydration by infusing your hair with essential hydrating ingredients.

Product Details

• - Product Name: LUX Bath Glow Control & Shine Shampoo & Treatment

Type: Shampoo/Treatment
Size: 400g each (trial size)
Price: Open price
Fragrance: Harmonizing essence of rosemary & lily

• - Product Name: LUX Bath Glow Control & Shine Hair Booster

Type: Hair Booster
Size: 180g
Price: Open price
Fragrance: Harmonizing essence of rosemary & lily

Launching Nationwide

The LUX Bath Glow Control & Shine series is set to hit store shelves on March 23. Happy customers can find these products in various drugstores and online platforms across the country.

More Than Just Hair Care: Sustainability Initiatives

LUX remains committed to sustainability, actively implementing measures to reduce plastic usage in packaging and shifting to recycled materials. The brand's efforts in upholding environmental standards have been recognized with the first certification under Japan’s Plastic Resource Circulation Promotion Act for household cosmetic containers, jointly awarded to its sister product, Dove Creamy Foam Facial Cleanser.

About LUX

Since the debut of its flagship product, "LUX Super Rich," in 1989, LUX has dedicated itself to understanding and meeting the evolving hair care needs of women in Japan. Celebrating its 35th anniversary last year, the brand continues to lead the hair care market, obtaining the top sales position for eight consecutive years.

For more information about the LUX Bath Glow series, visit the official website: LUX Official Site.