#China #Hisense #Qingdao #Technology #Laser Display

Hisense Unveils Innovative Vision at the 2025 Laser Display Conference

On September 23, 2025, Hisense, a leading brand in consumer electronics and home appliances, hosted the much-anticipated "2025 Laser Display Technology and Industry Development Conference" in Qingdao, China. The conference, themed "Boundless", marked a decade of innovation and underscored Hisense's commitment to pushing the limits of display technology.

The term "Boundless" embodies the spirit of laser display technology, showcasing potential across various formats ranging from 65 to 300 inches. Hisense has evolved from a niche player to a leader in the global TV industry, transforming the concept of laser displays into a common ecosystem used in households, vehicles, cinemas, and even industrial applications.

Market Growth and Leadership

According to a 2025 report by Technavio, the global projector market has shown consistent growth between 2020 and 2023. Hisense's dominance in this space has been reaffirmed by Omdia's recent findings, which indicate that the company has maintained its position as the number one global supplier of laser televisions from 2019 until the first half of 2025. Notably, in the first half of 2025, Hisense captured an impressive 70% market share.

Between January and August of 2025, Hisense's laser products also achieved remarkable sales growth of 85% and an earnings increase of 64% in foreign markets beyond China and Japan. This growth underscores the company's leading position in the international arena.

Showcasing Innovation

At the conference, Hisense showcased its diverse product lineup, all under the "Boundless" theme. The highlight was the introduction of the L9Q TriChroma Laser TV and the C2 Ultra Triple Color Laser Mini Projector. These devices are designed to bring cinematic experiences into the home. The L9Q Laser TV, created in collaboration with the Opéra de Paris and Devialet, offers an unprecedented viewing experience of 80 to 200 inches with 5,000 ANSI lumens and numerous certifications like IMAX Enhanced and Dolby Vision, elevating home cinema to new heights.

On the other hand, the C2 Ultra is tailored for gaming and movie enthusiasts, capable of projecting images up to 300 inches with minimal latency and vibrant colors, especially designed for Xbox users.

In an industry first, Hisense also unveiled the integrated Rollable Laser TV, a compact innovation combining a screen and motor that eliminates the need for separate casing and pre-installation visits. This device seamlessly integrates into home decor, enhancing aesthetic appeal while providing powerful functionality.

The Future of Display Technology

By redefining the boundaries of size, color, shape, and viewing experience, Hisense fortifies its status as a global technology leader and lifestyle innovator. The company aims to propel the industry forward, heralding a new "Boundless" era in screen technology. Founded in 1969, Hisense has become a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. Specializing in high-quality multimedia products, commercial appliances, and intelligent IT solutions, Hisense undeniably holds a prominent position in the market—with Omdia ranking it first in the TV segment over 100 inches from 2023 to the first half of 2025. Furthermore, as an official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships to reach a wider audience.

For those keen to learn more about the latest innovations in display technology and Hisense's contributions to the field, stay tuned for more updates from the conference and beyond.