G-SHOCK and MR.BROTHERS CUT CLUB Unveil Anniversary Collaboration Model on May 10th

Celebrating a Decade of Style with G-SHOCK and MR.BROTHERS CUT CLUB

This year marks a significant milestone for MR.BROTHERS CUT CLUB as they celebrate their 10th anniversary. In honor of this momentous occasion, the renowned Japanese watch brand G-SHOCK is joining forces with them to launch a uniquely designed collaborative model on May 10.

Built on the solid foundation of G-SHOCK’s classic DW-5600 series, this model showcases a special pinstriping design created by the talented artist KAZ from the group BASTARDS. This collaboration embodies the spirit of creativity and craftsmanship that both brands have come to represent. The black body of the watch is complemented by a striking white print that adds a contemporary touch to the timepiece, ensuring it stands out in any collection.

One of the most interesting features of this collaboration is the LED backlight, which reveals a motif that signifies the essence of MR.BROTHERS CUT CLUB — the “兄弟髪切倶楽部” (Brother Hair Cutting Club). Additionally, the back of the watch is engraved with a special graphic marking the 10th anniversary of MR.BROTHERS, making it a collector's dream.

Fashion curator Poggy Yoshimura has played a pivotal role in this collaboration, infusing his vision and innovative ideas into the design. The packaging of this special edition watch mirrors the design of BROSH, the haircare brand launched by MR.BROTHERS, presenting a cohesive aesthetic that celebrates the intertwining values of both the hair and watch industries. Furthermore, the playful graphic “SUPER HARD & TOUGH” reflects the durability that G-SHOCK is known for, as well as the toughness linked to hair styling products.

The watch was offered for an exclusive pre-sale at an anniversary event on April 25, held at Tokyo’s O-EAST, where all 300 pieces available sold out immediately, demonstrating the high demand and excitement surrounding the collaboration.

Retailing at a price of 16,500 yen (including tax), the MR.BROTHERS CUT CLUB × G-SHOCK DW-5600X will be available from May 10 at all MR.BROTHERS CUT CLUB locations and through the Kazuya online store, but please note that G-SHOCK will not be handling sales on their end.

This collaboration is more than just a celebration of a decade of operation; it signifies the continuous evolution of both brands and their commitment to quality, creativity, and customer satisfaction. As MR.BROTHERS CUT CLUB has expanded from its first shop in Harajuku, Tokyo, to six locations across Japan and two locations internationally in the United States and Singapore, it has also contributed to the barber culture and social causes globally, including opening a barber academy in Ghana to support employment initiatives.

As you gear up for this exciting release, don’t forget to check out the official video showcasing this unique collaboration: Official Video. For more visuals, you can find images of the artist wearing the watch and other promotional materials here: Image Resources and Artist Images.

Stay tuned for the launch and grab this exclusive model to commemorate a truly unique collaboration between G-SHOCK and MR.BROTHERS CUT CLUB, and celebrate the legacy of barber culture worldwide.