Gap Inc. Partners with Google Cloud to Transform Retail Through AI Innovations

Gap Inc. Partners with Google Cloud to Revolutionize Retail

On October 9, 2025, Gap Inc., listed as NYSE: GAP, revealed a groundbreaking multi-year partnership with Google Cloud aimed at harnessing artificial intelligence (AI) for a transformational shift in the retail sector. This innovative collaboration will enable Gap to enhance its human-centered, technology-driven strategy, potentially revolutionizing the shopping experience for millions of customers across its iconic brands, which include Old Navy, Gap, Banana Republic, and Athleta.

A Vision for the Future of Retail

Gap Inc. recognizes the increasing importance of AI in redefining retail possibilities. As per Sven Gerjets, CTO of Gap Inc., the partnership is integral to building a future technology roadmap where AI becomes central to operations. The ambition is to empower teams, inspire creativity, and enhance customer satisfaction at unprecedented levels of personal engagement.

Thomas Kurian, CEO of Google Cloud, emphasized that this partnership represents a pivotal moment in retail evolution. Google will provide a comprehensive AI-optimized tech stack. Unlike other providers, Google offers integrated solutions from silicon to applications, enabling a comprehensive transformation tailored to the unique needs of Gap Inc.

Unleashing Innovation through AI

This collaboration is expected to deliver far-reaching benefits for Gap Inc.- from product innovation to enhanced customer experiences and improved employee capabilities. One major focus is on product innovation. AI tools will streamline design, planning, and pricing processes. By enhancing how ideas transition from initial concepts to products on shelves, Gap Inc. aims to unlock potential creativity within its teams and improve operational efficiency significantly.

In the realm of customer experience, Gap Inc. plans to harness AI for hyper-personalized shopping experiences. Through smarter recommendations and optimized marketing efforts, the brand seeks to deepen customer loyalty and engagement. The integration of Google AI into their existing advertising strategies will allow Gap Inc. to optimize ad placements and refine its marketing across multiple channels, inclusively bolstering its omnichannel capabilities.

Empowering Employees with AI

On the employee front, Gap Inc. is reimagining internal operations to leverage AI as a decision-making partner. By embedding AI within daily workflows, employees will gain more agility in achieving their tasks, allowing them to focus on creativity, cultural development, and customer connection. Gerjets reiterated that while the company is leaning heavily into AI, it will maintain its human-centered focus as a core aspect of its innovation strategy.

Looking Ahead

With AI at the heart of this partnership, Gap Inc. is poised to lead the retail landscape into a new era, characterized by innovation and enhanced customer interactions. This partnership not only marks a significant technological leap for Gap Inc. but also sets a benchmark for the retail industry as a whole. As Gap Inc. and Google Cloud venture into this uncharted territory, they are equipped to redefine retail norms and create memorable shopping experiences that resonate with contemporary consumers.

About Google Cloud

Google Cloud stands out as a premier provider of cloud services, offering an impressive suite of AI, infrastructure, developer, data, security, and collaborative tools. Their optimized AI stack is supported by a robust global infrastructure, custom-built chips, and leading-edge AI models, aiding organizations in their transformation journeys.

About Gap Inc.

Gap Inc. is America's largest specialty apparel company, recognized for its diverse brands that cater to the clothing needs of men, women, and children worldwide. Since its establishment in 1969, Gap Inc. has focused on shaping culture while ensuring a commitment to community and environmental stewardship. To learn more about Gap Inc., please visit www.gapinc.com.