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Blue Diamond Growers Commends USDA Secretary Rollins for New Funding

On April 29, 2025, U.S. Department of Agriculture Secretary Brooke Rollins announced a new funding initiative aimed at supporting specialty crop farmers across the nation. This initiative is part of the Marketing Assistance for Specialty Crops (MASC) program, which received an additional $1.3 billion to assist farmers in offsetting rising costs and expanding their market reach.

Blue Diamond Growers, a cooperative representing nearly 3,000 almond farming families in California, promptly recognized the significance of this announcement. The organization's leadership stated, "We thank USDA Secretary Brooke Rollins for her continued commitment to U.S. farmers. The additional funds through the MASC program will provide critical support for American farmers, helping them to manage increasing costs and to promote their products more effectively in both domestic and international markets."

This funding comes at a crucial time, as many farmers are grappling with the economic challenges brought on by rising input costs and market fluctuations. The MASC program aims to alleviate some of these pressures by providing the necessary financial resources to help farmers sustain their operations and contribute to the food supply chain.

The Blue Diamond cooperative is well-positioned to benefit from this funding. Established in 1910, it has been a pioneering force in the California almond industry, contributing to both the local economy and the global almond market. Headquartered in Sacramento, Blue Diamond Growers is the largest almond marketer and processor in the world. With over 1,500 employees and a deep commitment to quality, the cooperative ensures that both almond growers and consumers alike receive the benefits of high-quality almond products.

In light of Secretary Rollins’ announcement, Blue Diamond Growers emphasizes the importance of federal support for farmers. The cooperative’s statement underscores that such initiatives not only promote the agriculture sector but also assure consumers of a steady and reliable food supply. The funds will enhance farmers' abilities to market their products more efficiently, ultimately feeding both the U.S. population and international markets.

In conclusion, with the $1.3 billion funding announced through the MASC program, Blue Diamond Growers is optimistic about the future of specialty crop farming. This initiative is not merely about financial support; it encapsulates a broader commitment to safeguard the livelihoods of American farmers and strengthen the agricultural backbone of the economy. As Blue Diamond Growers continues to advocate for its members, it remains hopeful that continued collaboration with USDA will yield positive outcomes for the farming community.