Cetera Financial Group Partners with Citadel Credit Union to Enhance Investment Services

Cetera Financial Group Partners with Citadel Credit Union

Cetera Financial Group, recognized as a leading financial advisor Wealth Hub, proudly announced its new partnership with Citadel Credit Union on December 13, 2024. This collaboration aims to enhance Citadel’s investment services program, targeting its network of over 260,000 members and a substantial asset base exceeding $6 billion.

Citadel Credit Union, located in the Greater Philadelphia area, is a not-for-profit financial institution that has established itself as a community staple. As one of the region’s largest credit unions, Citadel previously maintained an affiliation with CUSO Financial Services. Now, with the support of Cetera, Citadel is set to transform and expand its wealth management offerings significantly.

Sheri Perkins, the Senior Vice President and Head of Wealth Management & Retirement at Citadel, remarked on the partnership, stating, “This collaboration marks an exciting milestone for Citadel as we take our program to the next level with expanded solutions and services and enhanced technology to better serve our members.” After carefully researching potential broker-dealer partners, Cetera emerged as the premier choice due to its extensive expertise in bank-based programs, aligning perfectly with Citadel's strategic growth ambitions.

The synergy between Cetera and Citadel will lead to improved services for both members and financial advisors connected with Citadel. LeAnn Rummel, President and CEO of Cetera Investment Services, expressed her enthusiasm for the partnership, stating, “At Cetera, we pride ourselves on being the premier partner for financial institutions looking to elevate their wealth management offerings.” Cetera’s years of experience with credit unions provide a solid foundation allowing them to deliver tailored solutions that benefit Citadel’s advisors and their clients.

As Citadel Credit Union positions itself for future growth, this partnership reflects Bill Brown, President & CEO of Citadel's vision to provide exceptional support to the community. “Our wealth management platform is a key pillar in our future growth plans and our advisors are a critical part of Citadel's success,” he noted. With Cetera’s capabilities, Citadel aims to offer high-value products, innovative tools, and expert guidance to empower its members as they work towards achieving financial independence.

Cetera Financial Institutions plays a vital role in supporting investment programs for over 450 banks and credit unions. As Cetera celebrates its 40-year anniversary in 2024, the organization showcases its impressive retention rate of 99%, indicating the trust and satisfaction clients experience in their services. This partnership with Citadel Credit Union builds upon this legacy.

Moreover, Cetera Financial Group, overseen by Cetera Holdings, provides comprehensive support and state-of-the-art solutions to independent financial professionals and institutions alike. Catering to assets exceeding $545 billion, Cetera works diligently to remain a trusted ally in the industry, emphasizing a customer-driven approach with an impressive 4.8 out of 5-star satisfaction rating from advisors per their recent Voice of Customer program.

Overall, this partnership symbolizes a progressive step for both Cetera Financial Group and Citadel Credit Union, establishing a dynamic framework that enables them to deliver meaningful financial solutions to their valued community. As they move forward together, the focus remains on enhancing the wealth management experience for each member, ultimately empowering them to grasp financial opportunities with confidence and success.

For additional details on Cetera Financial Institutions, visit Cetera’s website. To learn more about Citadel Credit Union and its services, check CitadelBanking.com.