#Japan #Tokyo #Big Echo #KAWAII LAB. #Karaoke Mac

Big Echo and KAWAII LAB. Collaboration

Excitement is in the air as Big Echo and Karaoke Mac prepare to launch their collaboration with KAWAII LAB. on May 2, 2025. This unique partnership aims to combine the fun of karaoke with the vibrant idol culture represented by KAWAII LAB., a project by Asobisystem aiming to take Japan's idol culture global.

KAWAII LAB. represents four distinct idol groups: FRUITS ZIPPER, CANDY TUNE, SWEET STEADY, and CUTIE STREET. Each of these groups will be showcased through specially designed collaboration rooms in four select Big Echo locations in Tokyo, promising fans an immersive experience aligned with their favorite idols.

Collaborating Locations

• - FRUITS ZIPPER Room: Big Echo Shibuya Center Street Store
• - CANDY TUNE Room: Big Echo Nakano Street Store
• - SWEET STEADY Room: Big Echo Ikebukuro East Exit Store
• - CUTIE STREET Room: Big Echo Akihabara Electric Town Store

Collaboration Room Details

Each of these rooms will reflect the unique themes of their respective idol groups as well as feature exclusive video content that cannot be found anywhere else. The collaboration will run from May 2 to July 31, 2025, with a limitation on usage time per reservation. Web booking begins on April 25 at 11:00 AM.

Exclusive Menu Offerings

In addition to the collaboration rooms, Big Echo will introduce a selection of limited-edition drinks available in 26 Big Echo locations and 5 Karaoke Mac locations. Customers can enjoy four original drinks, each inspired by one of the KAWAII LAB. groups:
1. FRUITS ZIPPER - Strawberry soda, mixed frozen fruits, and lemon
2. CANDY TUNE - Blue pineapple soda, lime syrup, mixed frozen fruits, and lemon
3. SWEET STEADY - Strawberry Calpis soda, mixed frozen fruits, and lemon
4. CUTIE STREET - Grapefruit syrup, ginger ale, mixed frozen fruits, and lemon

Each drink will cost 690 yen (including tax) and will come with a collectible clear card featuring either all members or individual members from KAWAII LAB., with a total of 33 designs available. One clear card will be given at random with each drink ordered, while supplies last.

Stamp Rally for Exciting Prizes

To add to the fun, a karaoke stamp rally will take place at participating D.A.M. karaoke locations nationwide starting from May 2 to July 31, 2025. Participants will use SmartDAM devices to access karaoke songs from KAWAII LAB. groups, earning stickers that can be redeemed for prizes based on the number of stamps collected.

Prizes Include:

• - 20 Stamps: Live concert tickets for 20 pairs
• - 10 Stamps: Hand-signed sticker sets from preferred members
• - 5 Stamps: A comment video (four types available)
• - 2 Stamps: Original wallpapers with member comments and digital signatures

To get started, fans can tap on the KAWAII LAB. campaign banner at any SmartDAM unit and follow the on-screen instructions to collect stamps.

Final Thoughts

With this captivating collaboration, Big Echo and KAWAII LAB. aim to enhance the karaoke experience while celebrating Japan's rich idol culture. Fans can expect a delightful combination of themed rooms, exclusive drinks, and exciting prize opportunities as the campaign unfolds.

For more information, check the official campaign pages on:

• - Big Echo Official
• - Karaoke Mac Official
• - DAM Official
• - Asobisystem KAWAII LAB.