MarketFully Welcomes Mathieu Champigny as Its New CEO for Global Growth
MarketFully Announces New CEO Mathieu Champigny
In an exciting development for the marketing technology landscape, MarketFully has officially named Mathieu Champigny as its new Chief Executive Officer. Known for its innovative multilingual and multicultural content marketing platform, MarketFully aims to accelerate its growth trajectory under Champigny's leadership. With a rich history of over 25 years in executive roles across marketing technology, AI platforms, and content production, Champigny brings a wealth of knowledge and expertise that is expected to propel the company to new heights.
A Leader with Proven Experience
Champigny most recently served as the Group CEO of CoCreativ, a private equity-backed creative production powerhouse. There, he demonstrated exceptional leadership by managing a diverse portfolio that included a B2B SaaS platform for content workflow as well as high-volume agency services. MarketFully recognized that it needed a leader who could adeptly navigate the intersection of service-based agency operations and advanced technology—an area where Champigny’s extensive experience makes him an exemplary choice.
His capability in leading a turnaround during his interim CEO roles in private equity environments further enriches his profile. He has a proven track record focusing on integration and operational stability while driving growth. This depth of knowledge in both the early and later stages of the private equity value creation cycle positions him uniquely to lead MarketFully.
Strategic Timing for MarketFully
Champigny’s appointment comes when MarketFully is strategically positioned for growth. The company recently completed several acquisitions, including KeyContent, GetGloby, and The Social Element, which enable it to expand further into multilingual content creation and global social media marketing. Champigny’s initial priority will be to seamlessly integrate these acquisitions into a coherent operational and commercial platform, while also driving revenue growth across its enterprise client base.
“Mathieu's leadership style and industry expertise make him an ideal fit to guide MarketFully into its next stage of growth,” said Tony Abena, Board Chair of MarketFully. “I am confident that he will capitalize on our strong foundation to bolster our reputation as a trusted partner across critical global markets.”
Commitment to Innovation
In his own words, Champigny expressed his enthusiasm about joining MarketFully at such a pivotal moment. “MarketFully stands out in a rapidly evolving category that is being transformed by AI. The platform we’ve built offers a competitive edge that is difficult for others to replicate,” he said. His career has been dedicated to the fusion of content, technology, AI, and global marketing, and he is eager to leverage that experience in his new role. He highlighted the impressive results that MarketFully has delivered and the company culture's commitment to its clients.
“I look forward to working closely with the talented team at MarketFully to accelerate growth and create exceptional value for our customers,” Champigny added. This anticipation for a transformative journey sets a promising tone for MarketFully’s future.
Looking Ahead
Rich Erickson, Managing Director at Lightview Capital—one of the firms backing MarketFully—also shared confidence in Champigny’s ability to scale the organization effectively. “His experience aligns perfectly with our vision for MarketFully’s future,” said Erickson. “We are excited about what lies ahead and are committed to supporting Mathieu and the team in this next chapter.”
As MarketFully pushes forward, it is poised to redefine how effective multilingual content marketing is conducted on a global scale. With a clear strategic vision and an innovative approach, the company is ready to deliver exceptional value and results in the market. Champigny's leadership marks a significant milestone in this journey, reinforcing MarketFully’s dedication to excellence and client service.