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Haier Unveils New Smart Home Products at Exclusive Paris Event

Haier, the global leader in IoT ecosystems for premium consumer experiences, has once again captivated the European market with a grand celebration in Paris. This event, known as the "Champions Meeting," gathers Haier's international partners, clients, and media, showcasing the company's strong commitment to enhancing smart home technology. Positioned between the iconic Roland-Garros Stadium and the Paris Saint-Germain grounds, this gathering marks a vital chapter in Haier’s journey, emphasizing the brand's vision of an intelligent and personalized lifestyle.

A Commitment to Quality and Innovation

Neil Tunstall, CEO of Haier Europe, encapsulated the brand's ethos by stating, "Being number one is not just about market leadership; our ambition is to continually enhance how people experience their homes." He highlights Haier's philosophy of "Zero Distance to Consumer," which aims to transform real-life insights into smart technologies that adapt to individual lifestyles. Through innovative solutions, Haier is redefining convenience and efficiency in modern living.

Francesco Di Valentin, Commercial Director of Haier Europe, emphasized the synergy between their innovations and the world of sports, saying, "Events like the Champions Meeting allow us to connect directly with our customers and partners in inspiring settings while showcasing the strength of our portfolio." This sentiment resonates deeply, as Haier’s designs are now perfectly aligned with the aspirations of contemporary consumers seeking advanced yet user-friendly solutions.

A Trio of Core Innovations

At the heart of Haier’s latest line-up are three foundational pillars that respond to modern lifestyle needs, enhanced through Artificial Intelligence (AI).

1. AI-Powered Performance

Haier's flagship products incorporate cutting-edge AI features designed to deliver smarter, more personalized performance. The new Smart TV range (32 to 115 inches) is equipped with Haier’s exclusive Homey AI architecture, utilizing technologies such as Mini LED, QD-Mini LED, OLED, and QLED for an immersive visual experience, whether for films, sports, or gaming. Additionally, their Horizon refrigerator line, with capacities reaching up to 700 liters, employs features like NutriBank, Active Fresh Zone, and AI Food Care for optimal food preservation. The Vision 15 washing machine series integrates technologies like AI Vision Sense and AI Power Sense to offer tailored fabric care based on user habits.

2. User-Centric Experiences

These innovations are designed to simplify daily tasks. The ID series steam ovens use Bionicook AI framework to refine cooking processes, ensuring outstanding culinary results. Venturing into floor care, the I-Pro Clean range includes floor cleaners, cordless vacuums, and robot vacuums. The standout I-Pro Clean Z5 uses a dual-roller system that effectively captures dirt while minimizing passes, resulting in less streaking and faster drying times.

3. Eco-Friendly Solutions

Addressing European sustainability expectations, Haier's products optimize resource usage without sacrificing performance. The revolutionary MultiWash washing machine features three independent drums, enabling simultaneous washing of diverse loads with different programs, temperatures, and cycles, thereby saving time and energy. The I-Pro Shine Series 7 dishwashers set a new hygiene standard with a patented multi-wavelength visible light technology that eliminates 99.99% of bacteria, as certified by Eurofins. Advanced hydraulic systems, including H-Spray arms and Cutlery Shine Plus, further enhance cleaning efficiency while optimizing water and energy consumption for impeccable results.

Since its European launch in the 1990s, Haier has continuously expanded its footprint, now operating across more than 45 markets in Europe. This gathering in Paris signifies a pivotal moment in Haier's global journey, celebrating shared excellence and reaffirming its ambition to lead the smart home evolution on a worldwide scale.

For further details, you can visit Haier's official website.

About Haier Group

Founded in 1984, Haier Group is a globally leading provider of solutions for better living and digital transformation, guided by the mantra, "More Creativity, More Opportunities." By leveraging cutting-edge technology, superior design, and tailored experiences, Haier offers a wide range of connected solutions across laundry, refrigeration, cooking, and air-handling. Haier has been recognized as the number one global brand in major appliances for the 17th consecutive year, according to Euromonitor International.