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Canon's Delicious Singapore Campaign Launch

Canon Marketing Japan Inc. recently announced an exciting new campaign titled "Delicious Singapore with Canon," starting on January 13, 2026. This initiative showcases the vibrant and diverse food culture of Singapore in collaboration with the Singapore Tourism Board (STB), GENIC photo culture magazine, and Nadia recipe website.

Celebrating Culinary Diversity

The campaign aims to capture and share the delicious moments experienced by travelers to Singapore. Three talented creators will join the journey with Canon's EOS cameras:

• - Haru-an: A renowned culinary creator and video influencer with 1.24 million followers, using the EOS R50 V.
• - 6151 (Rokuichigoichi): A professional photographer equipped with the EOS R5 Mark II.
• - Yu-tobi: A photography enthusiast and YouTuber, also utilizing the EOS R5 Mark II.

These creators will explore Singapore's rich food scene—from bustling hawker centers to traditional restaurants, uncovering flavors through photography, videos, and recipes.

Instagram Giveaway Campaign

To celebrate this campaign, a giveaway is set to take place on Instagram. Participants can win round-trip plane tickets and accommodations in Singapore, alongside the EOS R50 V camera kit, by following the official Instagram accounts of STB, Canon MJ, and GENIC, liking, and commenting on designated posts. The giveaway will run twice:

• - First Round: January 13, 2026, to January 22, 2026.
• - Second Round: January 29, 2026, to February 17, 2026.

Giveaway Details

First Round

• - Period: January 13, 12:00 PM - January 22, 11:59 PM, 2026
• - Number of Winners: 8

- 1 Grand Prize: Round-trip flight to Singapore + 3 nights accommodation
- 1 Canon EOS R50 V camera kit
- 6 Special Singapore Souvenir Sets curated by the creators

Second Round

• - Period: January 29, 12:00 PM - February 17, 11:59 PM, 2026
• - Number of Winners: 8 (same prizes as the first round)

How to Enter

To participate:
1. Follow these three official Instagram accounts:
- @visit_singaporejp (Singapore Tourism Board Japan)
- @eos_canonjp (Canon EOS)
- @GENIC_mag (GENIC magazine)
2. Like and comment on the designated campaign post.

Announcement of Winners

Following the submission period, winners will be contacted directly via DM on GENIC's official Instagram account. Be cautious of fake accounts reaching out. Please note that prizes are limited to delivery within Japan, and private accounts are not eligible to participate.

Upcoming Content

Expect publicized content from the trip:

• - GENIC Web Article: Insight into Singapore's gastronomic wonders and photography opportunities with Canon's EOS series. Read more here.
• - GENIC Digital Magazine: Exclusive feature on "Delicious Singapore" Available here.
• - Nadia Special Feature: "Gourmet Journey in Singapore with Haru-an" Check it out here.

Explore Singapore through the lens of these creators and uncover a world of flavors, vibrant culture, and breathtaking visuals. Seize the chance to engage with Canon's campaign and perhaps enhance your photography portfolio with a stylish EOS camera!