Infinix Achieves Unprecedented Growth in Southeast Asia Smartphone Market

Infinix, a brand recognized for its innovative mobile devices, has marked a pivotal moment in its history, as evidenced by the latest findings from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker report for Q2 2025. The report reveals that Infinix recorded a remarkable quarter-on-quarter shipment surge in Southeast Asia, establishing itself as the fastest-growing smartphone manufacturer in the region.

With a shipment increase exceeding 0.6 million units, Infinix's performance stands out remarkably within Southeast Asia, composed of market players from territories like the Philippines, Malaysia, Thailand, Indonesia, and Vietnam. Notably, the brand holds the top position in market share in both the Philippines and Pakistan, and it has achieved second place in Indonesia and Bangladesh.

Regional highlights indicate that the brand's shipments in the Southeast Asian market increased by 27.8% quarter-on-quarter, translating to its ascent as the preeminent brand by absolute growth in the region. Particularly striking is Infinix's performance in Indonesia, where the brand captured 14.7% of the market share, propelling it to second place for the first time, thanks to a 35.1% uptick in shipments compared to the previous quarter. Meanwhile, Infinix has managed to maintain its leadership status in the Philippines for three consecutive quarters, showcasing a commendable 55.0% growth year-on-year.

In the broader South Asian context, encompassing countries like India, Bangladesh, Sri Lanka, and Pakistan, Infinix also continues its trajectory of success. The brand noted 14.0% growth in shipments in this region, further solidifying its place among the rapidly emerging players in the smartphone market. In Pakistan, Infinix's dominance has remained steadfast, as it holds the market leadership position for an impressive 12 successive quarters, with its market share swelling by 3.5 percentage points in Q2.

Bangladesh has emerged as another crucial growth area this quarter, as Infinix escalated to the second position for the first time, registering an impressive 88.3% increase year-on-year in shipments.

This growth trajectory is substantially driven by Infinix's dynamic and competitive product lineup. The NOTE 50 Series, recognized for its premium metal frame design and high-performance specifications, alongside the GT 30 Pro, specifically aimed at esports enthusiasts, has become exceedingly popular across multiple markets, facilitating significant share growth.

From the IDC data, it is evident that Infinix has established itself among the top five smartphone brands across 15 global markets throughout Q2. The company's achievements in market leadership in both the Philippines and Pakistan, along with top-three positions in Algeria and Bangladesh, underpin its robust and sustainable growth strategy across emerging markets.

The future looks promising for Infinix as the firm introduces additional competitive models to amplify its market presence worldwide. Founded in 2013, Infinix is a brand committed to innovative technology, outstanding performance, and bold design. Their portfolio has expanded beyond smartphones to include a wide range of smart devices such as TWS earbuds, smartwatches, laptops, tablets, and smart TVs, encapsulating a comprehensive ecosystem of interconnected products that enhance everyday experiences.

As Infinix continues to evolve and innovate, it is poised to capture more market share while transforming the mobile experience for tech-savvy consumers across the globe. Expect even more exciting developments as they gear up for new product launches that aim to deepen their presence in the global smartphone arena.