Ending the Struggle: Real Cases of Work Style Transformation and Profit Improvement in Tokai and Hokuriku

The National Work Style Transformation Award executive committee is set to host an event titled "National Work Style Transformation Award 2025 Tokai and Hokuriku" on October 27, 2025, at the OKB Gifu Central Plaza in Gifu City. This event is aimed at companies within the Tokai and Hokuriku regions that struggle to balance the dual goals of work style reform and profit improvement. It promises to present real transformation cases grounded in practical experience.

In today's corporate landscape, many businesses face the perennial challenge of enhancing productivity while ensuring profitability. The dilemma of implementing work style reforms often leads companies to wonder if these changes will contribute to increased costs and tighter margins. To address these pressing issues, this event has been designed to facilitate insightful discussions that go beyond mere theory.

Participants will have the opportunity to learn from the experiences of six local companies that will take the stage to share not just their successes but also the reality of their struggles. They will provide concrete insights and know-how derived from their on-the-ground efforts. Attendees can expect to obtain actionable tips that they can implement in their own companies, based on relatable scenarios.

Event Features

- Sharing Real Experiences: The event will delve into the backstories of successful initiatives, shedding light on the failures and experiments that paved their paths.
- Diverse Themes: It encompasses a wide spectrum of topics, including management improvement, digital transformation (DX), diversity, and organizational development, reflecting the various challenges local businesses face.
- Networking Opportunities: Attendees will connect with like-minded regional business representatives, building invaluable networks.

Presenting Companies and Topics

1. Yuko Tanaka (CEO of Brewen Co., Ltd.)
Topic: Transforming the Impossible into Possible: A New Paradigm of Work for Women

2. Risa Kano and Narumi Abe (Aiyueyo, General Incorporated Association)
Topic: A Synergistic Work Style Between Women and Farmers: Sustainability Despite Emphasizing Individual Characteristics

3. Maki Ikeda and Daisuke Masumoto (Mie University, National University Corporation)
Topic: Cultivating Self-Directed Change Agents Through Real-World Experience and Theory: A Mindset for Innovation through Failure and Challenge

4. Misa Suzuki (Director-General of Wako-kai Group)
Topic: No One Left Behind: Transforming Medical and Welfare Environments through DX

5. Naoki Kawase (Information and Communication Department at Sun Messe Co., Ltd.)
Topic: Challenging to Become a Profitable Company: Why Can't We Make Money Even When We Are Busy? — Development of Real-Time Cost Management Systems

6. Naoko Yamazaki (General Affairs Department, General Affairs Section Manager at Yoshikei Development Co., Ltd.)
Topic: Creating an Environment that Balances Employee Comfort and Growth

Event Overview

- Date: October 27, 2025 (Monday) from 18:00 to 20:30 (Registration starts at 17:30)
- Venue: OKB Gifu Central Plaza, Wakuwaku Base G
- Address: 2-18 Tetsumei-dori, Gifu City, 500-8879
- Participation Fee: Free (Registration required)
- Organizer: National Work Style Transformation Award Executive Committee
- Cooperation: OKB Ogaki Kyoritsu Bank, Sun Messe Co., Ltd.
- Support: Various regional and central industry bodies and organizations

Event Schedule

- 18:00: Event Opening
- 18:10: Presentations by each company
- 19:50: Networking Time (交流 and Q&A)
- 20:10: Award Ceremony
- 20:30: Event Conclusion

Note: The end time is subject to change.

Judges

- Yoshiko Nakamura (Director, No-Code Promotion Association / CIO Advisor of Izu City, Shizuoka)
- Kunichi Matsumoto (Chairman of the Productivity Improvement Committee, Japan Digital Transformation Promotion Association)

Participation Method

Participants can choose from two options for registration via the official website:
1. On-Site Participation + On-Demand Viewing: Engage in in-person Q&A and networking opportunities.
Bonus: Downloadable presentation materials from speakers will be available post-event.
2. On-Demand Viewing Only: Watch the event at your convenience, later.

About the Organizing Body

The Japan Digital Transformation Promotion Association operates the secretariat for the National Work Style Transformation Award. Established in June 2010, the association's mission includes fostering DX talent, supporting organizations, hosting events, promoting regional DX initiatives, advocating for public policy, and more.

For more details and registration, visit the official website.