#United States #Glendale #luxury resale #The RealReal #Glendale Store

The RealReal Expands Its Los Angeles Presence

The RealReal is making headlines with the opening of its latest store in Glendale, California, enhancing its footprint in the Los Angeles luxury resale market. Slated to open on October 1, 2026, this new location at 230 S Brand Blvd aims to provide a unique shopping experience tailored to both buyers and consignors in the area.

As the world’s largest online marketplace for authenticated luxury resale, The RealReal is stepping foot into one of Southern California's premier shopping destinations. The Glendale store represents a clever strategy to tap into the locality's affinity for fashion and high-end retail. With major luxury brands like Gucci, Louis Vuitton, and Tiffany & Co. already a stone's throw away, The RealReal's entrance adds to an enticing variety for fashion enthusiasts.

Bringing Luxury Resale to a New Community

The decision to open in Glendale was fueled by the area’s growing reputation as a vibrant hub for fashion and lifestyle. As noted by Samantha McCandless, Chief Merchandising Officer of The RealReal, the city embodies an individualistic approach to fashion. It's a melting pot where different eras and styles blend seamlessly—a perfect fit for The RealReal’s diverse luxury offerings.

The newest location will offer a full-service luxury consignment experience. It features expert authentication for items, ensuring customers shop with confidence. From women's and men's fashion to handbags, fine jewelry, watches, and accessories, buyers can expect a curated assortment reflecting the latest trends and timeless pieces.

A Unique Shopping Experience Awaits

Entering The RealReal in Glendale, customers will discover a rotating selection of one-of-a-kind pieces sourced from top luxury brands such as Chanel and Dior. The store’s inventory will be refreshed regularly, providing unique finds during each visit. This model caters to a discerning clientele that not only seeks contemporary styles but is also drawn to vintage and rare items often unavailable at traditional retailers.

Interestingly, the shift toward vintage has surged, with The RealReal's 2026 Resale Report revealing a whopping 432% increase in demand since 2020. The contemporary consumer is growing increasingly savvy about fashion history and actively seeks exclusive pieces that tell a story. In fact, searches for early 2000s fashion saw a 93% rise year-over-year. This trend underscores a broader cultural movement among millennials and Gen Z, who fluidly navigate between new and pre-owned luxury, thereby redefining the shopping narrative.

Personalized Services and Exclusive Finds

The Glendale store will also offer personalized consignment services, connecting local consignors with The RealReal's luxury experts. The one-on-one consultations aim to enlighten them on the market value of their items, making it easier to sell handbags, jewelry, and fashion accessories. Additionally, private luxury appointments for high-value pieces will provide a unique shopping experience for discerning collectors.

The RealReal thrives on the principle that luxury resale is not merely an alternative to buying new; it's an enriching experience in its own right. As McCandless explains, today’s shoppers are not shopping just for pre-owned goods; they are on a quest for extraordinary pieces. Each visit to The RealReal offers an opportunity for discovery and the thrill of finding something truly special.

The Glendale location reinforces The RealReal’s commitment to building a robust retail network across Southern California, joining existing stores in trendy spots like Melrose Avenue and Brentwood. This expansion aligns with consumer demand for authenticated luxury resale, especially as the line between brand new and resale luxury continues to blur.

In the second quarter of 2026, The RealReal saw record gross merchandise value of $617 million, a 22% increase from the previous year. Such numbers underscore the retailer's broad appeal and the growing acceptance of resale culture.

Store Details

Store Address: The RealReal – Glendale, 230 S Brand Blvd, Glendale, CA
Store Hours:
Monday–Saturday: 10:00 AM – 7:00 PM
Sunday: 11:00 AM – 6:00 PM

As The RealReal continues to explore new avenues in the luxury resale market, the Glendale store stands as a testament to the evolving nature of consumer preferences, highlighting the allure of authenticated, timeless pieces in a world where sustainability and individuality reign. Experience the future of luxury resale at The RealReal's new Glendale store—where every item has its story.