Taiho Pharmaceutical Embraces Veeva's Next-Gen CRM for Enhanced Engagement
In a significant move for its digital transformation, Taiho Pharmaceutical has announced the adoption of Veeva's next-generation CRM, known as Veeva Vault CRM. This collaboration aims to revolutionize the way Taiho engages with healthcare professionals by leveraging innovative technologies to deliver tailored information and improve communication.
Taiho Pharmaceutical, based in Tokyo, aims to enhance its operational efficiency and provide meaningful engagement with healthcare professionals through the implementation of Veeva Vault CRM. Ryo Sugino, the head of Taiho’s Pharmaceutical Division, emphasized the company's commitment to promoting health and well-being in society through their corporate philosophy. He stated, "In response to the rapid digital transformation in the information gathering practices of healthcare professionals, we have developed our 'TAIHO Omnichannel Vision 2027.' This vision outlines our strategy for providing information from the perspective of healthcare professionals, utilizing an omnichannel strategy to effectively engage our audience. We are excited to adopt Veeva Vault CRM as the optimal platform to achieve this vision."
Sugino further explained the reasons behind choosing Veeva, highlighting the company's philosophy of enabling cross-departmental and cross-channel data integration. He mentioned the support from a specialized team with deep knowledge of the pharmaceutical sector and the robust compatibility with existing software and data products. Sugino expressed his confidence in Veeva's innovative product roadmap, particularly its integration of AI technologies. He remarked, "With this platform, we aim to utilize integrated data to seamlessly connect our channels in real time, delivering new value to healthcare professionals."
Hirotaka Chiba, General Manager of Veeva Japan, commented: "We are honored to play a pivotal role in supporting Taiho Pharmaceutical's foundational digital and IT initiatives through Veeva's CRM and Vault Platform. We look forward to continuing our partnership and contributing to the transformation aligned with Taiho’s vision."
Veeva Vault CRM has been designed based on over 15 years of experience within the life sciences sector. It is built on the same Vault Platform that includes Veeva's Development Cloud, Quality Cloud, and PromoMats. This enables the system to address diverse operational requirements and adapt to changing business needs and compliance demands of various countries.
Launched in 2024, Vault CRM is already being utilized by over 100 companies globally, showcasing its effectiveness and reputation within the industry. Vault CRM serves as part of the 'Vault CRM Suite,' connecting teams across sales, marketing, and medical affairs to foster a customer-centric model and facilitate more effective commercial activities. Additionally, Veeva AI's various agents, such as the Pre-call Agent and Voice Agent, are set to significantly enhance productivity in the field.
Veeva is a cloud services company specializing in solutions for the life sciences industry, offering software, data, and consulting services. With a focus on innovation and customer success, Veeva serves over 1,500 organizations ranging from the world's largest biopharmaceutical companies to emerging biotechnology firms. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industry it serves. For further information, please visit www.veeva.com/jp/.
This release includes forward-looking statements regarding Veeva’s products, services, and expected outcomes from their use. These statements reflect current expectations; actual results may differ significantly. For further details on potential risks affecting our results, please refer to our Form 10-Q filings.
Stay updated on Veeva by following us on LinkedIn: Veeva Japan LinkedIn.
Taiho Pharmaceutical, based in Tokyo, aims to enhance its operational efficiency and provide meaningful engagement with healthcare professionals through the implementation of Veeva Vault CRM. Ryo Sugino, the head of Taiho’s Pharmaceutical Division, emphasized the company's commitment to promoting health and well-being in society through their corporate philosophy. He stated, "In response to the rapid digital transformation in the information gathering practices of healthcare professionals, we have developed our 'TAIHO Omnichannel Vision 2027.' This vision outlines our strategy for providing information from the perspective of healthcare professionals, utilizing an omnichannel strategy to effectively engage our audience. We are excited to adopt Veeva Vault CRM as the optimal platform to achieve this vision."
Sugino further explained the reasons behind choosing Veeva, highlighting the company's philosophy of enabling cross-departmental and cross-channel data integration. He mentioned the support from a specialized team with deep knowledge of the pharmaceutical sector and the robust compatibility with existing software and data products. Sugino expressed his confidence in Veeva's innovative product roadmap, particularly its integration of AI technologies. He remarked, "With this platform, we aim to utilize integrated data to seamlessly connect our channels in real time, delivering new value to healthcare professionals."
Hirotaka Chiba, General Manager of Veeva Japan, commented: "We are honored to play a pivotal role in supporting Taiho Pharmaceutical's foundational digital and IT initiatives through Veeva's CRM and Vault Platform. We look forward to continuing our partnership and contributing to the transformation aligned with Taiho’s vision."
Veeva Vault CRM has been designed based on over 15 years of experience within the life sciences sector. It is built on the same Vault Platform that includes Veeva's Development Cloud, Quality Cloud, and PromoMats. This enables the system to address diverse operational requirements and adapt to changing business needs and compliance demands of various countries.
Launched in 2024, Vault CRM is already being utilized by over 100 companies globally, showcasing its effectiveness and reputation within the industry. Vault CRM serves as part of the 'Vault CRM Suite,' connecting teams across sales, marketing, and medical affairs to foster a customer-centric model and facilitate more effective commercial activities. Additionally, Veeva AI's various agents, such as the Pre-call Agent and Voice Agent, are set to significantly enhance productivity in the field.
About Veeva Systems
Veeva is a cloud services company specializing in solutions for the life sciences industry, offering software, data, and consulting services. With a focus on innovation and customer success, Veeva serves over 1,500 organizations ranging from the world's largest biopharmaceutical companies to emerging biotechnology firms. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industry it serves. For further information, please visit www.veeva.com/jp/.
Forward-looking Statements
This release includes forward-looking statements regarding Veeva’s products, services, and expected outcomes from their use. These statements reflect current expectations; actual results may differ significantly. For further details on potential risks affecting our results, please refer to our Form 10-Q filings.
Additional Information
Stay updated on Veeva by following us on LinkedIn: Veeva Japan LinkedIn.
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