Understanding the Landscape of Tech Operators
In a rapidly evolving industry where competition is fierce, the ability to stay ahead hinges on understanding the needs and expectations of technology operators. SOFTSWISS, a distinguished tech provider with over 15 years of expertise, has engaged Kantar, a premier analytics agency, to gather meaningful insights through a comprehensive survey conducted in November 2024. This collaboration sheds light on the expectations tech operators have from their technology suppliers, providing valuable information that can direct both current and future strategies.
The Must-Haves for Choosing Tech Suppliers
According to the Kantar survey, tech operators prioritized several key characteristics when selecting technology partners:
1.
High-Level Professionalism and Expertise: Tech operators place significant weight on the professionalism demonstrated by suppliers and their ability to deliver expert solutions.
2.
Security of Operations: In an age where cyber threats are ubiquitous, a supplier's commitment to operational security is crucial.
3.
Established Reputation: Suppliers with a long-standing and reliable reputation are favored, as this indicates consistency and trustworthiness in their service delivery.
4.
Flexibility in Collaboration: An adaptive approach to working with partners can significantly enhance collaboration, fostering a more productive relationship.
5.
Opportunities for Business Growth: Operators are looking for partners who not only fulfill current needs but also present opportunities for future growth and innovation.
Interestingly, the survey found that fewer operators emphasize the importance of a strong client portfolio, suggesting that immediate business drivers take precedence over established relationships. Valentina Bagniya, the Chief Marketing Officer at SOFTSWISS, states, "Delivering exceptional products starts with a profound understanding of client needs. Marketing research and customer surveys are integral to our daily operations." This insight underscores the importance of using data-driven strategies to enhance client relationships and drive innovation within the industry.
Sources of Industry Insights
When asked where they gather their information regarding the online entertainment sector, respondents highlighted the following top sources:
- - Colleague and Partner Recommendations: Feedback from trusted associates has emerged as a leading source of insights.
- - Industry News Resources: Staying updated with the latest industry trends via news outlets remains essential.
- - Company Websites: Interestingly, the significance of supplier websites nearly tripled compared to the previous year, indicating a strong preference for direct information about products and services.
- - LinkedIn and Partner Employees: Networking within professional platforms and relying on feedback from partner company employees also play a crucial role in shaping knowledge about the market.
The evolving landscape has made personal connections increasingly vital as consumers navigate through an abundance of information. Companies must leverage trusted networks and community insights to communicate more effectively, reinforcing the trend towards trust and transparency.
Conclusion
As SOFTSWISS continues to innovate and adapt to the changing technology landscape, the findings from Kantar's survey provide critical guidance for tech operators looking to forge successful partnerships. By addressing the essential characteristics and dynamics of the contemporary market, technology providers can better align their offerings to meet client expectations and drive mutual growth. With over 2,000 experts at SOFTSWISS, the commitment to understanding and serving the needs of their partners is not just a business strategy but a foundational component of their operations. This dedication to excellence and the ongoing dialogue with industry stakeholders represents a collective effort to foster innovation and expand opportunities within the digital entertainment arena.