#USA #New York #LISTERINE #Swish Tour #Extra Mild

LISTERINE® Launches Range of Mouthwash Intensities, Including New Extra Mild

LISTERINE®, the leading mouthwash brand recognized by dentists and hygienists, has introduced a variety of mouthwash intensities catered to the evolving preferences of modern consumers. With 54% of American users expressing a desire for milder flavors without losing efficacy, LISTERINE® responds with the Extra Mild option among its new offerings. This bold move not only caters to personal tastes but also ensures that users do not compromise on the effectiveness that the brand is known for.

A New Era of Oral Care

At the heart of this launch is a desire to make oral care more personal and engaging. For over a century, LISTERINE® has stood as a beacon of oral hygiene. The brand has now taken a significant step forward by helping consumers determine their ideal mouthwash fit through its 'Wash Your Mouth®, Your Way' campaign. This pivotal initiative is framed within the backdrop of music, recognizing its role in self-care routines for many individuals.

The Swish Tour

LISTERINE® is celebrating this new product launch with the Swish Tour, a series of interactive experiences showcasing the range of mouthwash intensities. Kicking off at The Governors Ball in New York City from June 5–7, the tour brings musical moments to the forefront, reflecting the brand's commitment to versatile oral care options that resonate with everyday life.

As the Official Mouthwash Sponsor of the festival, LISTERINE® seeks to engage attendees directly, offering an experience that combines self-expression through music with oral care essentials. Following New York, the tour will make a stop in Chicago around another music occasion from July 30 to August 2, reaching consumers in diverse cultural settings.

Product Innovations to Enhance Oral Hygiene

LISTERINE®'s new lineup features:

• - Extra Mild: Alcohol-free and designed for a gentler experience.
• - Mild: Also alcohol-free, offering a smooth and balanced clean for everyday use.
• - Intense: The robust flavor profile that fans of the classic LISTERINE® will appreciate.

Available at major retailers nationwide, these options are crafted not just to meet safety and health standards but to bring innovation to personal oral care routines.

Expanding Access to Oral Care Education

In conjunction with the product launch, LISTERINE® emphasizes the importance of oral health education, particularly in underserved rural communities. As part of this initiative, LISTERINE® collaborates with the Health in Hand Foundation and the American Dental Association to develop educational materials for the National Rural Health Association. By distributing these resources, LISTERINE® aims to enhance access to oral care, particularly for healthcare providers, caregivers, and pharmacists in areas where care is limited.

Through these partnerships, the brand's goal is to make oral care not only more personalized and relevant but also accessible to those who need it most.

Conclusion

The launch of LISTERINE®'s new mouthwash variations marks a significant enhancement in personal oral care solutions, reflecting the company's dedication to consumer preferences. Whether consumers are looking for a mild experience or the traditional strong sensations, there is now a perfect fit for everyone. Stay tuned for updates from the Swish Tour, and visit LISTERINE.com to learn more about the new product range. Follow LISTERINE® on Instagram @listerine for insightful content and interactive engagements.

LISTERINE® remains a trailblazer in oral care, blending tradition with innovation for a healthier tomorrow. With reliability and efficacy firmly intact, this launch promises to redefine how people approach their oral hygiene.