Experience the Revitalizing Beauty of &NAGOMI at Asumise Store in Tokyo

&NAGOMI Reopens at Asumise Store in Tokyo

Starting November 12, 2025, &NAGOMI will make its exciting return to the experiential store, Asumise, located on the 9th floor of the Daimaru Tokyo. This limited-time presence will run until February 3, 2026.

The skincare and haircare brand, developed by Active Iida Co., Ltd., aims to provide a unique opportunity for customers to explore and experience their products firsthand. Previously appearing from May to August 2025, &NAGOMI received a warm reception, allowing many to discover its rich brand narrative through sensory engagement—smelling and testing products in-store.

A Journey Rooted in Sustainability

Founded on principles of sustainability and respect for life, &NAGOMI embodies a unique Japanese aesthetic that harmonizes tradition and modernity. The brand arises from a horse-meat specialty shop, emphasizing the idea of “wasting no life.” It creatively reuses by-products like horse oil and horse placenta to create skincare and haircare essentials.

Boasting 4,000 years of historical wisdom related to horse oil, the brand reconstructs these traditional practices with modern design, appealing to both domestic and international markets.

Exclusively using domestically-sourced materials under strict management, all products are manufactured in local facilities. High-quality products are lovingly crafted by artisans, ensuring gentle care for the skin and spirit.

New Offerings at Asumise

During this limited-time showcase, customers will have the chance to try out popular items including the “Horse Placenta Extract Serum,” now available in a 10-day trial size for those new to the brand.

Featured Products Include:

1. Horse Placenta Extract Serum
- Quantity: 30ml
- Price: 8,500 yen (tax included)
- Overview: Made from rare Hokkaido thoroughbred placenta, this serum delivers intense hydration and clarity, ideal for mature skin showing signs of aging.

2. 10-Day Trial Horse Placenta Extract Serum
- Quantity: 3ml
- Price: 550 yen (tax included)
- Overview: This concentrated care product helps address dryness and lack of firmness, providing a smooth, elastic feel and brightening effect in a practical trial size for beginners.

3. Horse Placenta Extract Face Cream with Horse Oil
- Quantity: 40ml
- Price: 4,200 yen (tax included)
- Overview: A luxurious cream featuring horse oil and placenta, enhanced with niacinamide and hydrolyzed collagen, supporting skin hydration, resilience, and radiance from within.

4. Shampoo & Treatment with Horse Placenta Extract
- Quantity: 300ml each
- Price: 3,800 yen each (tax included)
- Overview: A hydrating hair care solution combining horse placenta and oil, enriched with plant extracts for a silky, vibrant finish.

5. Horse Oil Facial Soap
- Quantity: 80g
- Price: 3,300 yen (tax included)
- Overview: Handmade soap using horse oil and mineral-rich brown sugar, designed to cleanse the skin while enhancing moisture and luster.

Experience &NAGOMI

Be sure to visit the Asumise store to experience the scents and textures of &NAGOMI products in person. Each formulation represents a commitment to quality and an eco-conscious approach to beauty.

For more details on the brand, visit the official website: &NAGOMI Website or follow their journey on Instagram.