#USA #Santa Monica #Fuel Cycle #getCurious #FC UX

Fuel Cycle Launches the FC UX: Revolutionizing User Experience Testing

On May 21, 2025, Fuel Cycle, a leader in AI-driven insights technology, made headlines with the announcement of its latest product, FC UX. This innovative tool is designed to replace older user experience (UX) testing platforms that have been slow and cumbersome. Following Fuel Cycle's acquisition of getCurious, a known player in the UX domain, the company has engineered a solution specifically tailored for modern digital product teams who require agility in their development processes.

Addressing the Need for Speed and Simplicity

Rick Kelly, the Chief Strategy Officer at Fuel Cycle, emphasized the challenges posed by legacy platforms, stating, "Legacy platforms have become blockers, not enablers." With FC UX, the intent is clear: to reset the standard of UX research and create a platform that allows teams to achieve UX insights at an unprecedented pace. Instead of spending weeks on research processes, product teams can now transition from inquiry to actionable insights in mere hours.

One of the standout features of FC UX is its AI-native analysis. The platform facilitates real-time insights through features like instant summaries and an innovative 'ask AI' option, which reduces the need for manual reviews of user activities. This means that teams can concentrate on what matters: making informed decisions based on user feedback.

Comprehensive Features for the Modern Team

FC UX is built with features that cover every aspect of the UX research process:

• - Cross-device Testing: The platform supports examination of user behavior seamlessly across desktop, iOS, and Android devices, ensuring comprehensive insights.
• - Transparent Pricing: With a usage-based pricing model devoid of seat limits, organizations can scale their testing efforts without worrying about hidden fees.

The focus on flexibility and transparency allows organizations to tap into the insights they demand without being bogged down by financial constraints typical of legacy systems.

The Vision Behind the Acquisition

Fuel Cycle's takeover of getCurious is not just about gaining a product; it's about integrating the vision of its founders, Anshul Divakar and Nitin Matiyali, into Fuel Cycle's broader strategy. The pair's mission to redefine how UX research operates complements Fuel Cycle's existing commitment to delivering fast, actionable insights.

"At getCurious, the mission was always to redefine how UX research is done," remarked Divakar and Matiyali. With the backing of Fuel Cycle, their vision now stands to reach a wider audience, offering user insights that can facilitate scaling up innovations in various organizations.

Designed for Diverse Applications

While FC UX is tailored for internal product teams, it equally positions itself as a valuable resource for agencies. Its user-friendly interface and rapid analysis capabilities empower agencies to provide quality UX insights to their clients, whether that means conducting quick iterative tests or managing extensive studies for large enterprises. This adaptability ensures quicker turnaround times for client projects and boosts the overall strategic value offered by these agencies.

As Eran Gilad, President and CEO of Fuel Cycle, noted, "With the power of Fuel Cycle behind it, that disruption becomes unstoppable." The platform not only aims to scale innovation but also intends to set new benchmarks for enterprises striving to engage more effectively with their users.

Immediate Onboarding Opportunities

Prospective users eager to embrace the future of UX research can engage with FC UX starting now. Customized demos are available for those interested in experiencing first-hand what modern UX testing can achieve. Fuel Cycle is at the forefront of transforming how businesses extract value from user insights, propelling them ahead of their competition.

With its mission to facilitate dialogue between enterprises and their customers, Fuel Cycle is set to redefine the future of insight and elevate the standard for user experience research across various industries.