Exciting New Merchandise: Celebrate SONIC & FRIENDS and Sanrio Collaboration
New Merchandise Launch: SONIC & FRIENDS x Sanrio Collaboration
SEGA has just announced an exciting new line of products following the collaboration between the beloved SONIC & FRIENDS and the iconic Sanrio characters. New additions include the plush figures from the “Enjoy/Relax” series and adorable mascots featuring Silver, Chao, and Rouge. Starting today, fans can begin preordering these products across various e-commerce platforms.
Plush Figures: Enjoy/Relax Series
This new plush figure lineup brings characters from both franchises together in an exciting collection. Each character has been designed with fluffy, huggable material, allowing fans to caress their favorite characters in comfort. The figures showcase Sonic and friends in playful and relaxed poses, creating a sense of joy and tranquility.
The new plush figures are available for preorder through online channels beginning today, ahead of their general release on July 17, 2026. Fans can choose from a variety of characters that include Sonic, Tails, Knuckles, Shadow, and more, all dressed in adorable Sanrio-themed costumes.
Product Details
- - FuwaFuwa Figures (Enjoy/Relax) (5 characters + 1 secret)
- Box Price: ¥11,220 (including tax)
- Includes: Figurine, base, and collection card
- Featured Characters: Sonic × Hello Kitty, Tails × Cinnamoroll, Knuckles × Kuromi, Amy × My Melody, Dr. Eggman × Pompompurin, Shadow × Hangyodon (secret)
- Note: Random characters included in single sales, whereas unsealed boxes contain all characters.
New Mascot Series
Additionally, the SONIC & FRIENDS mascot line is expanding to include new characters! These cute mascots come equipped with a convenient ball chain, making it easy to attach them to bags and pouches, ensuring fans can enjoy their companions wherever they go. Preorders for these mascots are now open, with a general release also set for July.
Mascots Available
- - SONIC & FRIENDS Mascots
- Silver: ¥1,980 (including tax)
- Rouge: ¥1,980 (including tax)
More Collaborative Products Available!
The brand collaboration will culminate in the release of additional items on July 17, 2026. Currently, a range of collaboration products is available for preorder on the SEGA store online, including:
- - Acrylic Figure Collection (6 varieties)
- Box Price: ¥5,280 (including tax)
- - Mini Shoulder Bags (2 varieties)
- - Pouches (2 varieties)
- - Die-Cut Hand Towels (6 varieties)
Featured characters across these products include Sonic, Tails, Knuckles, Shadow, and Sanrio favorites like Hello Kitty and My Melody.
Celebrating Sonic’s 35th Anniversary
Sonic the Hedgehog is celebrating its 35th anniversary in 2026! Launched on June 23, 1991, the franchise has sold over 1.77 billion copies of its games. Sonic has transcended video games, becoming a global icon through movies, animations, music, and merchandise. This year, Sonic will charge into new adventures, bringing exciting surprises for fans worldwide.
For further updates about Sonic and the ongoing collaborations, follow the official Sonic social media channels:
SONIC & FRIENDS Content on TikTok
Since August 2023, SONIC & FRIENDS has been delighting fans on TikTok with short animated episodes featuring Sonic, Amy, Tails, Knuckles, and Dr. Eggman. Each episode garners over two million views monthly, showcasing the adorable nature of the characters. Click here for more on Sonic & Friends and its social media updates.
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Stay tuned for more to come, as the collaboration launches on July 17, 2026!
Topics Entertainment & Media）
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