#Japan #Tokyo #Kao #Melt #Melt Rest Spot

Kao's 'Melt Rest Spot': A New Urban Relaxation Experience

Kao Corporation's haircare brand, Melt, is kicking off an exciting initiative called 'Melt Rest Spot.' Scheduled to launch on October 4th in Tokyo, this event promises to deliver truly unique experiences centered on urban relaxation and beauty. Participants can indulge in Melt's concept of 'rest beauty' right in the heart of bustling cities, which will include a specially designed vehicle called 'Melt-go' that will travel to cities like Osaka and Fukuoka. This project aims to create 'beauty relaxation spots' that are easily accessible to urban dwellers.

Introducing The 'Melt Time Project'

The 'Melt Time Project' embodies the philosophy of 'be beautiful while resting; melt away stress.' It aims to bring moments of self-care into our daily lives by offering urban relaxation experiences. Melt plans to extend its unique world through our senses—smell, touch, sound, and sight—to elevate hair care into a profound moment of self-appreciation. The concept tagline is 'Delivering Melted Moments.' Melt has previously held urban wellness events like 'URBAN YOGA,' and now with the launch of 'Melt Rest Spot,' a series of relaxation points are being introduced in urban landscapes that offer a variety of sensory experiences including yoga and baths, all designed to promote 'rest beauty.'

The inaugural 'Melt Rest Spot' will also feature a special collaboration with 'URBAN YOGA.' Attendees can enjoy a limited-time program designed to guide them in caring for their minds and bodies amidst their busy lives.

Experience the 'Melt Rest Spot'

At the 'Melt Rest Spot,' visitors will engage in a sensual bathing experience called 'Sensory Bathing' consisting of five sensory elements:

1. Visual - The Melting Space

The event space aims to replicate Melt's dreamlike world with soft lighting and textures that warmly envelop participants, creating a calming, bathroom-like atmosphere. After sunset, a gentle pink light symbolizing the Melt brand will shimmer, casting a serene glow that enhances the experience.

2. Tactile - Oil & Carbonated Foam

Experience products like Melt's 'melting beauty infusion oil' and an upcoming carbonated powder in a simulated shower environment. Participants will feel the creamy, smooth texture of the oil and the rich, bubbly foam that promotes relaxation.

3. Olfactory - Mindful Aromatherapy

A delightful aroma will permeate the entire area, creating an environment for deep immersion. Attendees can release accumulated stress through mindful breathing, leaving with fragrant, Melt-scented origami to take home.

4. Auditory - ASMR Sound Bath

Crafted by Cradle Inc., famous for its immersive sound experiences, the relaxation will include 3D audio that captures sounds from Melt products, such as the gentle fizz of carbonation and the soft splash of water. Additionally, sound frequencies designed to promote relaxation will transport you into Melt's comforting realm.

5. Taste - Refreshing Drinks

Participants will enjoy cooling beverages reminiscent of relaxing baths, designed to align mind and body for a perfect post-experience cooldown.

Exclusive Sound Experience

An exclusive sound source titled 'Melt Sound Bath' will be available on Spotify for a limited time, utilizing vibrational therapy (VAT) to create a deeply immersive sensory experience. The design intention mirrors the soothing patterns found in nature to resonate with your heart rate and breathing. This sound can enhance your bathing moments at home.

Special Program Collaboration with URBAN YOGA

In collaboration with URBAN YOGA, a unique program named 'Melt Presents Rest Spot YOGA' will offer sessions on October 5th in Tokyo. Attendees will bask in morning sunlight while experiencing a blend of scents, sounds, and light to nurture their mind and body.

Event Details

• - Tokyo Venue: MIYASHITA PARK 4F, Mita Bridge

- Dates: October 4 (Sat) - October 5 (Sun)
- Operating Hours: 11:00 AM - 7:15 PM

• - Osaka Venue: Gran Green Osaka South Building, Ballet Subspace

- Dates: October 11 (Sat) - October 12 (Sun)
- Operating Hours: 10:00 AM - 7:00 PM

• - Fukuoka Venue: Fukuoka Daimyo Garden City Park

- Dates: October 25 (Sat) - October 26 (Sun)
- Operating Hours: 10:00 AM - 7:00 PM

Please note that some programs will not be available at the Osaka and Fukuoka venues.

Through this initiative, Kao's Melt is committed to enhancing the value of beauty through relaxation, thus providing more special opportunities for self-care and well-being for many people.*