Mikako Tabe's New CM
2026-01-14 07:18:07

Mikako Tabe Encourages Effortless Tax Filing in New Commercial

The New TaxSnap Commercial Featuring Mikako Tabe



TaxSnap Co., Ltd., renowned for its user-friendly mobile app aimed at freelancers and individual users, is set to air a captivating new commercial starting January 15, 2026. This advertising campaign sees actress Mikako Tabe at the forefront, challenging viewers directly with the question, "Still trying really hard with your tax filing?" This catchy slogan highlights the app's core philosophy of simplifying the tax declaration process.

In the commercial, Mikako Tabe shines in a vibrant green knit, perfectly aligning with the corporate color of TaxSnap. The atmosphere is cozy with a winter-themed set featuring a traditional kotatsu, or heated table. Tabe's warm and inviting demeanor invites viewers into a more relaxed approach to tax filing. Notably, she gazes into the camera from a comfortable distance while leaning on the kotatsu, offering a stark contrast to the traditional, often stressful perception of tax responsibilities. This creative approach transforms the daunting task of tax filing into something approachable and less intimidating.

Highlights of the Commercial



The ad combines humor and relatability. It opens with Tabe, looking relaxed, directly asking potential users if they are still struggling with their tax matters. Responding to her question, three characters—a software engineer, a hairstylist, and a skilled trade worker—express their frustrations regarding the complexities associated with tax filing. Their responses clarify common apprehensions like finding the process tedious or confusing, highlighting the relevance of TaxSnap in individuals' daily lives.

Mikako Tabe's introduction of the app follows suit with enthusiasm and encouragement. She emphasizes how TaxSnap allows users to


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Topics Consumer Technology)

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