Hisense Unveils Vibrant RGB Experience at FIFA World Cup 2026 in New York

On June 9th, 2026, Hisense, the official sponsor of the FIFA World Cup 2026™, inaugurated an interactive RGB-themed installation at Hudson Yards in New York City. This innovative venue combines the excitement of football with cutting-edge technology, creating an immersive experience for visitors. The installation showcases Hisense's state-of-the-art display technologies and is designed to captivate fans of all ages.

Immerse Yourself in Football Culture

Located near the iconic 'The Vessel', the RGB venue aims to be a new hotspot where vibrant brand experiences, technology, and football culture converge. The installation features high-definition LED screens displaying dynamic messages from Hisense as well as animations in the primary RGB colors, crafting a theme centered around the slogan, "Real Game Begins with Hisense." This initiative underscores that a truly immersive viewing experience is powered by advanced display technology.

As part of the event, Hisense showcased its flagship television series featuring RGB MiniLED technology, including three models of the UX series with a diagonal of 116 inches and one model from the U9 series, measuring 85 inches. As the official supplier for VAR (Video Assistant Referee) viewing during the tournament, Hisense aims to enhance the viewing experience for World Cup matches using RGB MiniLED technology. The venue allows visitors to engage with football-themed interactive games, enabling them to appreciate picture accuracy, motion clarity, and comprehensive immersion through large screens, turning technical specifications into a tangible user experience.

Interactive Engagement with adidas and FIFA

Key attractions of the RGB installation include two interactive zones developed in collaboration with adidas and FIFA. At the Digital Mirror, fans stepping in front of the Hisense RGB MiniLED screen can virtually try on adidas football kits, with colors rendered in realistic hues using RGB Chromagic technology, creating a personalized digital representation of the fan.

The Color Mural challenges participants during a football-themed game, gradually revealing an inspiring wall inscription featuring the collaborative slogan, "Real Game Begins with Hisense." Fans are encouraged to share their experience on social media, expanding the reach of this vibrant brand interaction. In both instances, Hisense's RGB MiniLED technology serves as the fundamental platform that transforms device specifications into a tangible interactive experience, elevating the company's slogan from mere marketing jargon to genuine user engagement.

Strengthening Brand Collaboration

This collaboration is a crucial aspect of Hisense's sponsorship program within the FIFA World Cup 2026™. As an official tournament sponsor, Hisense actively fosters inter-brand partnerships with other sponsors, utilizing intellectual property to expand traditional brand visibility into multi-brand interactions. By sharing technological resources and co-developing engagement scenarios, it reinforces brand mutual support and amplifies overall impact.

Additionally, the program connects with the American retail market via the "Our Host with Hisense" initiative. Participants engage in football-themed quizzes, leading to personalized fan posters featuring RGB color profiles and tailored product recommendations. Users are directed to Hisense's American website via QR codes for easy purchasing. Participation in offline programs also provides entry into online giveaways for discount coupons, effectively boosting audience engagement and sales conversion.

The RGB installation at Hudson Yards serves as part of Hisense's sponsorship implementation for the FIFA World Cup 2026™. From New York's immersive spaces to innovative showcases in the SFE commercial exhibit zone, from interactive displays at the FIFA Museum in Toronto to the passionate FIFA Fan Festival in Mexico City, and technical presentations at the IBC VAR operation center—RGB MiniLED technology unifies varied sponsorship initiatives into a cohesive Hisense brand story. This strategic approach aims to transition the tagline, "Real Game Begins with Hisense," from a marketing message into authentic user interaction, making professional display technologies relatable and comprehensible through practical use scenarios. Hisense plans to continue strengthening its connection with consumers worldwide, leveraging technology as a foundation and football culture as a uniting force in people's lives.