Tokyo Tower Hosts Summer Event Promoting Heatstroke Prevention with DM Mitsui Sugar

Enjoying a Cool Summer at Tokyo Tower

This July, the iconic Tokyo Tower will be transformed into a hub for heatstroke prevention, hosting an exciting event titled "Enjoying a Cool Summer! Cooling Festival", from July 20 to 21. DM Mitsui Sugar Co., a leader in sugar production known for its "Spoon Logo" and "Bara Logo" sugar, will showcase its natural carbohydrate, Palatinose®, recognized for its ability to gradually provide hydration and energy.

The event is organized in collaboration with the heatstroke prevention initiative and showcases a variety of fun activities aimed at raising awareness about the importance of hydration during the sweltering summer months. Alongside various attractions, DM Mitsui Sugar's booth will feature products designed to highlight the benefits of Palatinose®, promoting both hydration and enjoyment in a festive environment.

Event Details

- When: July 20 (Sunday) 10 AM - 5 PM, July 21 (Monday) 10 AM - 4 PM (Rain or shine)
- Where: Tokyo Tower, Minato City, Tokyo
- Admission: Free

Activities at DM Mitsui Sugar Booth

1. Water Gun Shooting Game: Attendees can participate in a fun water gun shooting game where winners can receive exciting prizes such as our Palatinose®-infused product, Pure Para, and bottled mineral water.
2. Refreshing Food Truck: The "Cooling Support Food Truck" will supply free samples of Nomanaight Water, a drink formulated to help replenish lost fluids during hot summer nights.
3. Water Dispenser Station: Attendees can enjoy Pure Para sticks to mix with water to enhance hydration, available at the dedicated water dispenser corner.

This event stands out as a unique opportunity to educate the public about heatstroke prevention while enjoying the traditional summer festival atmosphere. With multiple tourist-friendly attractions, including vibrant stalls and exciting games, this event aims to be a memorable experience for participants.

Background on Heatstroke Prevention Project

The Heatstroke Prevention Initiative was launched in 2011, now celebrating its 15th anniversary. This project brings together governmental bodies, businesses, and civic organizations to foster awareness and reduce heatstroke-related casualties through effective communication and community support. The collaboration includes over 5,800 organizations across Japan, emphasizing proactive engagement to promote health and safety during the hot months.

- Official Website: Heatstroke Prevention Project

About Palatinose®

Palatinose® is a unique carbohydrate developed by DM Mitsui Sugar, hit the market in Japan in 1985 as a natural ingredient derived from beets. It possesses a low glycemic index (GI), absorbs gradually in the small intestine, and provides sustained energy without sharp spikes in blood sugar levels, making it suitable for athletes and individuals looking for stable energy sources.

- Official Website: Palatinose®

Pure Para and Nomanaight Water Products

Pure Para

Pure Para is a powdered product that provides half the sweetness of regular sugar, aiding in stable energy absorption for endurance athletes, and can be used in conjunction with water or sports drinks. Its slow absorption also makes it an excellent adjunct to heatstroke prevention strategies.

Nomanaight Water

Nomanaight Water, available in lemon and apple flavors, replenishes fluids lost through perspiration, featuring a balanced blend of essential minerals. The sustainable packaging reflects a commitment to environmental responsibility.

- Available from: April 1, 2025, at pharmacies nationwide.

DM Mitsui Sugar continually innovates to meet dietary needs across all life stages. The company remains committed to enhancing the quality of life through the development of healthy food solutions and hydration products, aimed at uplifting overall well-being.