Celebrating Military Service: 84 Lumber's Commitment to Veterans
In support of Military Appreciation Month, 84 Lumber is taking significant steps to honor veterans and active duty service members by expanding its in-store discount program. This May, the company will double its discount to 20% for those who have served or are currently serving in the military. This initiative corresponds with the 10th anniversary of 84 Lumber's Operation Appreciation program, which aims to recognize and celebrate the contributions of military personnel across the nation.
Operational Expansion and Community Support
Amy Smiley, vice president of marketing at 84 Lumber, said, "This year marks the 10th anniversary of Operation Appreciation, and we're proud to expand our support for those who serve." This expanded discount is not merely about fostering savings; it embodies 84 Lumber's dedication to unique partnerships, career growth, and community engagement aimed at honoring military service.
A striking example of this commitment is illustrated through Matthew Salaices, a veteran of the U.S. Army, who serves as co-manager at the company's Danville, Indiana location. Matthew's journey reflects the values of leadership, resilience, and service—principles that have translated into his role at 84 Lumber. Having dedicated 14 years to the Army as a Cavalry Scout, including deployments to Iraq and a peacekeeping mission in Kosovo, Matthew found a new purpose in his civilian career.
Joining 84 Lumber in mid-2024, he quickly progressed to a management role, demonstrating the company's commitment to nurturing internal talent. "This company allows you to grow, to lead and to truly make a difference," he expressed, noting that his experience at 84 Lumber has been transformative. Matthew also extends his impact beyond the job, actively engaging in volunteer work and mentoring fellow veterans as they transition into the workforce.
Cultural Fit and Veteran Retention
Smiley expressed appreciation for the unique qualities veterans bring to the organization, adding, "Their leadership, adaptability, and drive make them natural fits in our culture." By fostering a workplace that values growth and community, 84 Lumber ensures that their veterans thrive.
This month commemorates not just individual veterans, but collective service. In partnership with events like the National Memorial Day Concert, airing live on PBS, 84 Lumber joins a national tribute to military heroes and their families, underscoring their commitment to honoring those who have sacrificed for their country.
Special Initiatives for Operation Appreciation
In line with these efforts, additional initiatives throughout May include:
- - Commemorative T-shirts for all associates and patriotic branding across stores and social media platforms.
- - An extra paid day off for both veteran and active duty associates to utilize on their chosen military holiday.
- - Support for veteran-owned small businesses, complemented by social media giveaways highlighting products from these enterprises.
In collaboration with the Pittsburgh Pirates, 84 Lumber continues to sponsor Military Mondays, offering grants to local military organizations while providing tickets and honoring service members during baseball games. On Armed Forces Night, they will provide 1,000 free tickets to veterans and military families, alongside ceremonial honors for service members.
Furthermore, 84 Lumber is donating $5,000 to the Malone Family Foundation's Red, White and Blue initiative, as well as supporting the foundation's Black Gold Gala, which raises funds for military-related causes.
A Vision for the Future
As Amy Smiley stated,
“At 84 Lumber, we know veterans bring leadership, skills, and a strong work ethic.” The company is proud to offer a supportive environment where veterans can grow and contribute meaningfully.
For more information about the special 20% Military Discount, you can visit their official website. Additional details regarding Operation Appreciation can also be found at
www.84lumber.com.
About 84 Lumber
Founded in 1956, 84 Lumber is the largest privately held supplier of building materials, providing resources for residential and commercial projects. With a commitment to excellence, 84 Lumber also leads the way in recognizing the contributions and needs of veterans in today's workforce, fostering an environment where service and professionalism are paramount.
By actively participating in thoughtful initiatives, they stand as a model in the building industry, always looking toward a future that's bright with possibilities for all service members.