Brother Unveils Highly Anticipated BROTHER JOYFACTORY TOKYO Opening June 30, 2026

Introduction

Brother Industries, Ltd. has announced the grand opening of their interactive amusement facility, BROTHER JOYFACTORY TOKYO, slated for June 30, 2026. Located inside the Brother Tokyo showroom, this new venue aims to provide visitors with a hands-on experience that encapsulates traditional Japanese culture through a variety of engaging activities.

Experience the Joy of Creation

Carrying the theme of “storytelling meets manufacturing,” BROTHER JOYFACTORY TOKYO invites guests to immerse themselves in stimulating activities that blend craftsmanship with fun. From donning samurai armor to participating in karaoke or practicing calligraphy, visitors can become the stars of their own story. After enjoying these activities, attendees can preserve their memories through customized merchandise such as T-shirts, badges, record covers, hanging scrolls, and embroidered items that they create on-site.

Moreover, this facility is not merely for individual visitors. It serves as a collaborative platform for tourism facilities, intellectual property holders, and event organizers to explore new experiential values and potential business ventures.

Brother's Vision

Brother's commitment to empowerment is encapsulated in their Group Vision “At your side 2030,” which aims to enhance productivity and creativity at every level. They seek to bridge the gap between technology and enjoyable experiences, ultimately transforming joyful interactions into meaningful communications. This approach will be further developed through partnerships with various organizations, marking BROTHER JOYFACTORY TOKYO as a pioneering effort in creating groundbreaking value from Japan.

Key Features of BROTHER JOYFACTORY TOKYO

Feature 1: Guests Become the Stars

In this dynamic space, participants are not just visitors; they actively engage in themed activities featuring samurai, karaoke, calligraphy, sewing, and more. Each experience allows guests to generate unique digital designs, which can be transformed into memorabilia like buttons, mugs, T-shirts, tote bags, and records using Brother's cutting-edge printers and sewing machines.

Samuari Legend Experience

One of the main attractions is the SAMURAI LEGEND experience. Guests will wear samurai attire while engaging in a visually stunning samurai action simulation. Their performance will be enhanced through AI technology, resulting in a more vivid and impressive representation. This stunning imagery can then be printed as a custom T-shirt on-the-spot, while a highlight video of their experience will be sent to them so they can share their “starring role” with friends and followers worldwide.

Feature 2: A Testing Ground for New Experiences

With the growing demand in tourism and entertainment, it’s imperative for attractions to not only provide appealing experiences but also ensure that guests leave with lasting memories and ongoing relationships. BROTHER JOYFACTORY TOKYO will operate as a testing ground to explore what experiences guests value most and what business opportunities exist within the content provided by the facility. By collaborating with IP holders, tourism sites, theme parks, and event operators, the facility will broaden the potential for co-creation through various initiatives such as joint planning, content development, and the introduction of engaging events.

Technological and Creative Partnerships

The essence of BROTHER JOYFACTORY TOKYO lies in Brother's advanced hardware technologies, coupled with insights from prominent creators and partners in various fields. Collaborations with top-tier creators, including those from popular franchises like Ghost in the Shell and Monster Hunter, enhance both the leisure of the activities and the overall facility experience, which includes the ability to instantly turn memories into tangible keepsakes.