#Disaster Preparedness #ZENB #Food Subscription

Emphasizing Disaster Preparedness Through Food Subscription Services

In a world where natural disasters are becoming more frequent, the importance of effective disaster preparedness cannot be overstated. In this context, ZENB JAPAN, based in Handa, Aichi Prefecture, is set to showcase its innovative food subscription service at the urban disaster preparedness event, "Moshimo FES Shibuya 2025," on August 30-31, 2025. This event will be held at Yoyogi Park in Tokyo, where ZENB will present a unique approach to automating rolling stock - a method to ensure food security during emergencies.

The Concept of 'Rolling Stock'

Rolling stock, when applied to food, refers to the continuous replenishment of essential supplies, ensuring that households are always stocked with nutritious food. At the ZENB booth, attendees will experience a variety of plant-based emergency food options designed to be nutritious and easy to consume without preparation. These include retort curries and soups made without animal fats, alongside snacks and breads rich in dietary fiber and protein, all made from yellow peas—an ingredient that doesn’t require heating to maintain its taste and nutritional value.

Why Focus on Everyday Food and Disaster Preparedness?

Current Challenges

Despite the awareness heightened by past disasters, only about half of households in Japan engage in food and water stockpiling, and there hasn't been significant improvement since the Great East Japan Earthquake. A crucial point here is overcoming the psychological barrier that prevents people from utilizing emergency food due to its perceived lack of taste or appeal.

ZENB’s Solutions

1. Food Subscription Service: By leveraging regular subscription services, ZENB aims to simplify the management of pantry inventories while simultaneously enjoying great flavors in everyday meals. This reduces resistance to consuming what is labeled as