Primark Expands Presence in Tri-State Area with Exciting Jersey City Store Opening

Primark's Expansion in the Tri-State Area

Primark, the renowned international fashion retailer known for high-quality styles at affordable prices, is making waves again with the announcement of its newest store opening at Newport Centre in Jersey City, New Jersey. This store, opening on August 14, 2025, marks the fourth location for the brand within the state, illustrating their commitment to expanding their reach in the Northeast before the highly anticipated Manhattan opening planned for 2026.

Spanning over 35,700 square feet, the new store promises to offer Jersey City shoppers a wide array of trendy fashion, daily essentials, fashionable homeware, and beauty products—all at Primark's famously low prices. Equipped with unbeatable value, this store aims to serve families across the U.S. who are embracing Primark’s unique blend of style, quality, and affordability.

"Since opening our first New Jersey location in June 2016, we have garnered invaluable insights into our customers and their preferences for great products at incredible prices," commented Kevin Tulip, the President of Primark US. He added, "We are thrilled to introduce 'Primania' to Jersey City, bringing remarkable value and style to even more customers in the Northeast."

In preparation for the store launch, Primark’s Talent Acquisition team is actively looking for enthusiastic individuals to fill various full-time and part-time positions. The opportunities can be explored through the Primark Careers Site, where successful applicants will enjoy competitive salaries, starting at $15.00 per hour with increment increases at six and twelve months of employment.

Celebrating the Grand Opening

To commemorate the grand opening weekend, Primark has planned several engaging activities starting August 14. Customers can look forward to live music from a local DJ, exciting giveaways, and delightful local treats for early bird shoppers. The celebration continues on Saturday, August 16, with appearances by renowned children's characters, Bluey and Bingo, at intervals throughout the morning and early afternoon. These beloved characters will be on hand to greet fans and pose for photos, allowing for a fun-filled family experience.

Additionally, shoppers can check out Primark’s playful Bluey collection, featuring cheerful apparel and merchandise inspired by the beloved show. For further details about the opening weekend festivities, customers can visit the Eventbrite link provided in the announcement.

In keeping with contemporary shopping habits, Primark's website facilitates product browsing and allows customers to check product availability at their local stores. Interested shoppers can find more by visiting www.primark.com and sign up to receive email updates regarding new product arrivals, fashion inspirations, store opening dates, and more.

About Primark

Founded in Ireland in 1969 and branded as Penneys, Primark has grown into a major fashion retailer that employs over 80,000 staff across 17 countries in Europe and the U.S. The brand is dedicated to providing affordable choices for everyone, offering great quality essentials and eye-catching styles for women, men, and children. In support of enhancing retail experiences, Primark continues to expand and now operates 450 stores globally.

As part of its commitment to sustainability, Primark is devoted to making fashionable clothing more accessible through its Primark Cares initiative. This long-term strategy emphasizes extending the lifespan of clothing, safeguarding the environment, and aiding the livelihoods of garment workers. Their targets for 2030 include making all clothing from recycled or more sustainably sourced materials, significantly reducing carbon emissions, and supporting a living wage for their supply chain workers.

For a more in-depth insight into Primark’s initiatives and commitments, more information can be found on their website.

Stay tuned for the exciting opening of Primark's Newport Centre store, set to enhance the fashion landscape in Jersey City. It promises to be more than just a shopping destination—it's an experience centered around community, fun, and fantastic finds at unbeatable prices.