#Japan #Tokyo #Rain #Two-Color Gem #Concept Support

The Unique 'Two-Color Gem' Project

In just a month since its launch, the innovative project known as the 'Two-Color Gem' has garnered an impressive sales figure of 3 million yen. This gem, which allows fans to select two out of over 30 natural stones, then blending them using a technique reminiscent of kintsugi, presents a personal way for fans to express their love for their favorite characters or themes.

What is the 'Two-Color Gem'?

The 'Two-Color Gem' enables users to select two stones from a diverse palette of over 30 options. These stones are artistically combined to create a singular piece, representing the essence of a supporter’s chosen character or theme. This reflects the increasing trend of ‘concept support’ as fans seek personal and emotional connections with their icons through color and symbolism.

The Rise of 'Concept Support'

Concept support is a new mode of fandom that moves beyond the traditional attachment to specific characters or celebrities. Instead, it focuses on supporting an entire color scheme, image, or universe that resonates with the fan. With the 'Two-Color Gem', fans can depict their beloved themes using personalized gems, allowing a unique form of expression that is both personal and aesthetically beautiful.

Features of the 'Two-Color Gem'

• - Over 30 Types of Natural Stones: The versatility in selection empowers fans to create truly unique designs.
• - Kintsugi Technique: By blending stones reminiscent of the Japanese kintsugi method, each gem marries individuality and artistry.
• - 720 Combinations Available: With endless combinations available, every fan can own a one-of-a-kind piece that symbolizes their chosen concept easily.
• - Versatile Applications: These gems serve not just as jewelry but also as collectibles and talismans, making them a cherished possession for anyone.

Voices from the Buyers

Feedback from fans has been overwhelmingly positive:

• - “Creating a gem that reflects my favorite character's hair and eye color brings me happiness!”
• - “The moment the concept support turned into a gem, my excitement skyrocketed!”
• - “This has become my must-have item for concert outings!”

Future Developments

Following the successful sales achievement, RAIN Co., Ltd. has exciting plans for the future. They are developing special offer sets tailored for fan activities and organizing a posting campaign on social media where fans can showcase their own 'Two-Color Gems'. The project aims to enrich the fan experience further by building a strong community through personalized expression.

Additionally, RAIN is open to OEM production for businesses, allowing the creation of collaborative goods and commemorative items tailored to partner brands.

For inquiries regarding this project, please reach out to RAIN Co., Ltd.

• - Address: 2-11-9 Kaminarimon, Taito City, Tokyo, 111-0034, Japan
• - Contact Person: Ishikawa
• - Phone: 03-6284-7200
• - Email: [email protected]