FamilyMart's Weekly Discount for Essential Food Items
As the prices of essential food items soar due to rising raw material costs, FamilyMart, a leading convenience store chain in Japan, takes a proactive step to alleviate the burden on households. Beginning May 23, 2025, and running until February 27, 2026, FamilyMart will implement a special discount program called "FamilyMart Life Support Discount". This initiative will offer a 20 yen reduction on selected private brand items every Friday, making staple products like eggs, tofu, milk, and natto more affordable for consumers across approximately 16,000 stores nationwide, with the exception of Okinawa.
The Impact of Rising Egg Prices
The inflation of egg prices has become a significant concern for families, particularly in light of the avian influenza outbreak that affected supply in late 2023. Known as the "Egg Shock" of 2023, this price surge has placed additional pressure on family budgets. FamilyMart recognizes the importance of these items in daily meals and is committed to providing savings to its customers during this challenging economic period.
Discounted Products and Their Details
The following items will be included in the discount program:
1.
Koku to Umami Eggs (10 Count)
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Regular Price: 320 yen (incl. tax: 345 yen)
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Discounted Price: 325 yen (incl. tax)
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Region Available: Nationwide (excluding Okinawa)
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Description: Eggs from chickens fed with high-quality feed, including marigold, plant-based lactic acid bacteria, herbs, and kelp powder.
2.
FamilyMart Milk (500ml)
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Regular Price: 164 yen (incl. tax: 177 yen)
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Discounted Price: 157 yen (incl. tax)
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Region Available: Nationwide (excluding Okinawa)
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Description: A delicious, unprocessed milk that preserves the natural flavor of its ingredients.
3.
Kinu Tofu (3 Packs)
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Regular Price: 119 yen (incl. tax: 128 yen)
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Discounted Price: 108 yen (incl. tax)
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Region Available: Nationwide (excluding Hokkaido and Okinawa)
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Description: Soft tofu conveniently packaged in three servings.
4.
Domestic Medium Grain Natto with Soy Sauce
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Regular Price: 128 yen (incl. tax: 138 yen)
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Discounted Price: 118 yen (incl. tax)
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Region Available: Nationwide (excluding Hokkaido, Kyushu, and Okinawa)
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Description: Natto made with 100% domestic soybeans, infused with the umami of bonito and kelp.
It's noteworthy that FamilyMart also boasts a thriving private brand, "Famimauru," which has seen over a 120% growth in sales year-on-year in its frozen food segment. As part of the ongoing efforts to support consumer purchasing, a special offer will also be launched every Friday, where customers can purchase two frozen items and receive an additional 50 yen off their total purchase. This systematic approach every Friday aims to continually assist customers in providing quality meals for their families.
Commitment to Quality and Community
FamilyMart emphasizes strong community ties and personal connections with customers. By providing products that enhance daily life, the company aspires to be an indispensable part of the community, echoing the sentiment, "With you, FamilyMart, your convenient store."
The private brand "Famimauru" includes over 1,000 product types ranging from processed foods and snacks to home essentials and beverages. With slogans focused on enhancing family routines, every product line strives to deliver peace of mind, pleasure, and delicious experiences for all ages.
Future Endeavors
With the commitment to provide exceptional quality in every product, FamilyMart continues to innovate and adapt its offerings to meet the evolving needs of its consumers while maintaining a strong focus on family-friendly pricing strategies. This dedication ensures that every customer can enjoy not only affordable but also high-quality food items, contributing to happier households across Japan.
In these challenging times, FamilyMart's initiatives like the "Life Support Discount" program demonstrate how businesses can play a crucial role in local communities by providing practical and immediate relief to families in need.