Introducing ORMIRA's Concentrated Hydrogen Fem Inner Lift Facial for Women's Wellness

ORMIRA & CO. Launches a New Facial Service

The Importance of Femcare

In recent years, the term "femcare" has gained popularity among women, with a growing awareness of its significance in health and beauty. However, a study conducted by Recruit's Hot Pepper Beauty Academy revealed concerning statistics: approximately 70% of women aged 20 to 50 reported experiencing physical and mental challenges unique to their gender, yet only 4.7% sought salon treatments for these issues. This indicates a disconnect between awareness and action, driven by barriers such as difficulty discussing personal issues, feeling unworthy of support, and viewing femcare as an intimidating commitment.

Erina Kanematsu, the representative of ORMIRA & CO., has dedicated 26 years to the beauty industry. Her extensive experience in providing facial, slimming, bust care, and hair removal services has allowed her to connect with numerous women, understanding deeply the transformations and challenges they face at various life stages. Kanematsu recognizes the multifaceted nature of skin issues, influenced by factors like sleep, stress, hormonal balance, and lifestyle habits. This realization has inspired her vision of making femcare a less intimidating, more integral part of women's lives and overall quality of life (QOL).

Introducing the High-Concentration Hydrogen Fem Inner Lift Facial

Thus, ORMIRA introduces the "High-Concentration Hydrogen Fem Inner Lift Facial," blending traditional facial care with a unique femcare perspective. The service aims to remove psychological barriers to femcare by normalizing discussions and experiences surrounding it. By integrating femcare into a familiar service like facials, ORMIRA encourages women to engage with their bodies more naturally and comfortably.

Service Characteristics

The "High-Concentration Hydrogen Fem Inner Lift Facial" is a distinctive beauty method exclusive to ORMIRA, encompassing both facial and femcare in a single treatment. It focuses not only on the pelvic floor muscles but also on the intestinal area—a topic relevant to many women who suffer from constipation. Some studies suggest that straining during bowel movements can strain the pelvic floor, making it crucial to address both areas together in care.

The treatment employs the 'EXFITMAX', an innovative technology that has obtained patents in five countries. This method allows for treatments to be received while fully clothed, helping to ease psychological concerns around femcare.

In addition, this facial employs advanced technology to generate high concentrations of hydrogen using a patented method that reacts hydrogen-generating agents with warm water, ensuring stable hydrogen production. Furthermore, ORMIRA is the only brand in the Kanto region to offer a non-peeling care method, tailoring treatments based on individual skin conditions—a skill honed from years of providing services in Nagoya.

Pricing and Launch Campaign

The "High-Concentration Hydrogen Fem Inner Lift Facial" has a duration of 120 minutes, with a standard price of 44,000 yen (tax included). As part of the launch campaign at ORMIRAtokyo Jiyugaoka, first-time visitors can experience the service at a special price of 7,000 yen (tax included). This initiative aims to make the service more accessible and appealing to women looking for meaningful self-care options.

Future Aspirations

ORMIRA & CO. is committed to making beauty that starts from within more accessible to all women. They strive to redefine femcare from a niche service to an important aspect of life that every woman can adopt, irrespective of age or life stage. ORMIRA also aims to create a society where women can shine brightly as they learn to care for their bodies and prioritize their well-being through innovative service offerings and consistent communication about the significance of femcare.

Kanematsu emphasizes the importance of looking beyond traditional targeted treatments, believing that true support for women arises from understanding and attending to their overall wellness. ORMIRA's new service symbolizes a shift towards holistic beauty that embraces femininity and promotes health and self-awareness—a new value that the company hopes will become an integral aspect of many women's daily routines.