2025 Shikoku Region Municipal Brand Ranking Survey Results Revealed

2025 Shikoku Region Municipal Brand Ranking Survey

In a recent initiative, Daiwa House Co., Ltd., headquartered in Minato-ku, Tokyo, conducted an extensive survey regarding municipal brands, gathering responses from more than 182,000 participants across Japan. This study, titled "2025 Shikoku Region Municipal Brand Ranking," aims to showcase the perceptions of various municipalities within Shikoku, one of Japan's four main islands.

Survey Overview

The survey's methodology was quite systematic, utilizing the robust network of MacroMill Inc. to distribute questionnaires and collect responses online. The target demographic consisted of Japanese adults aged 20 and above, residing in all 47 prefectures, with a total of 182,805 participants. The gender split leaned slightly towards males, accounting for 55.2%, while females made up 44.8%. In terms of marital status, 38.3% of respondents were unmarried, and 61.7% were married. Considering the presence of children, 42.7% reported having no children, while 57.3% indicated they had children.

Demographics of Respondents

The age distribution of respondents was diverse, with 8.9% in their 20s, 16.6% in their 30s, 22.9% in their 40s, 26.8% in their 50s, 18.1% in their 60s, and 6.6% in their 70s. Such a broad demographic representation contributes to a more nuanced understanding of municipal brand perceptions across different life stages.

Survey Implementation

The survey took place from February 21 to March 10, 2025, and involved an intricate selection process. Participants were randomly shown various municipalities (excluding their own) and asked to respond to one of six provided options based on their familiarity and impression of each municipality. These options ranged from having lived in the municipality to having no prior knowledge about it.

The brand deviation value, an essential metric in this survey, was calculated using the Image DI (the difference between the percentage of participants with a positive image and those with a negative image) multiplied by the recognition rate of the brands in question. Notably, the findings indicated that those who had visited a municipality were calculated by combining the participants who had either lived there or visited.

Report Usage and Rights

It is worth noting the rights of use concerning this report. Replication, public transmission, distribution, modification, or any similar actions without prior consent from the copyright holder are strictly prohibited unless for personal purposes such as printing or saving. Media professionals intending to report on this survey should duly acknowledge the source, referencing the title "2025 Shikoku Region Municipal Brand Ranking." For academic purposes, there may be a possibility of obtaining individual response data, and interested parties are encouraged to reach out for more information.

Additionally, the website dedicated to the "Sumi-Coco Ranking" offers a wealth of resources, including academic papers and explanatory articles related to living comfort and urban planning. For those seeking more insights, the website serves as an excellent platform to delve deeper into this fascinating study.

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